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2025 (Full Year) Global: Seat & Cupra Worldwide Car Sales by Model and Country

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In full-year 2025, Seat and Cupra worldwide had record car sales, with Cupra outselling Seat for the first time.

In full-year 2025, Seat and Cupra worldwide had record car sales, with Cupra outselling Seat for the first time.
© SEAT

2025 (January to December): Seat & Cupra increased worldwide car sales by 5.1% to a new record 586,300 global deliveries. Cupra sales increased 32.5% to a new record of 328,800 cars to outsell Seat for the first time ever. Seat sales were down 17% to 257,400 cars sold worldwide. Germany was the top country market for the combined brands, while Spain remained the largest market for Seat. The Cupra Formentor and Seat Ibiza were the top-selling models

Seat & Cupra Worldwide Sales by Brand in 2025

Seat and Cupra global sales were as follows in 2025:

BRAND20252024 Change
SEAT & CUPRA586,300558,200+5.1%
SEAT257,400310,000-17.0%
CUPRA328,800248,100+32.5%

SEAT & CUPRA set a new sales record in 2025, delivering 586,300 vehicles, a 5.1% increase on 2024 (558,200) and surpassing the previous record of 574,100 set in 2019.

CUPRA celebrated its one millionth car sold and achieved its highest-ever deliveries at 328,800 (+32.5% I 2024: 248,100), while SEAT marked its 75th anniversary with 257,400 units (-17.0% vs. 2024).

The company achieved significant growth in electrified vehicle sales, delivering 84,400 plug-in hybrids (+69.2%) and 79,700 fully electric vehicles (+65.9%). 

Cupra & Seat Sales by Top Country Markets in 2025

Germany consolidated its position as SEAT & CUPRA’s largest market with 156,200 cars delivered, an increase of 8.2% from 2024 (144,400).

Spain maintained second position with 92,700 sales, up 6.8% compared to 2024 (86,900), and the top market for Seat brand.

The United Kingdom was the third largest market, with 64,300 cars delivered, a decrease of 4.3% (2024: 67,200). France (38,900; – 3.7% I 2024: 40,400) and Italy (30,200; +4.9% I 2024: 28,800) rounded out the Top 5 markets. 

Global markets remain crucial for the company, with Türkiye leading the positive results with 23,000 deliveries, 6.8% more than the previous year (2024: 21,500).

Cupra Sales by Market and Model in 2025

The CUPRA Formentor remained the best-seller with 104,400 units, while the CUPRA Terramar achieved 66,000 deliveries in its first full year on the market. BEVs now represent almost a quarter (24.2%) of CUPRA’s sales, led by the CUPRA Born (43,700 units) and CUPRA Tavascan (36,000 units).

Strengthening its position as one of Europe’s fastest growing automotive brands, CUPRA set new records across the continent and achieved a 2.22% market share – bringing it closer to its 3% target. 

Germany led with a 27.7% sales increase, setting a new record with 103,100 deliveries (2024: 80,700). This was followed by the United Kingdom (41,200; +35.7% I 2024: 30,400), Spain (26,600; +18.8% I 2024: 22,400), France (22,600; +28.2% I 2024: 17,600), and Italy (22,100; +29.1% I 2024: 17,100).

Seat Sales by Model and Top Countries

The SEAT Ibiza remained the top seller with 94,800 units, followed by the Arona with 72,400.

Spain maintained its position as SEAT’s biggest market with 66,100 vehicles delivered, 2.6% more than the previous year (64,500). In second position, Germany registered 53,000 sales (-16.6% | 2024: 63,600), followed by the United Kingdom with 23,000 (-37.4% | 2024: 36,800).

Global Worldwide Car Sales by Brand in 2025 (Full Year)

Global worldwide sales by brand in 2025:

*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.

About Seat SA

Change needs drivers and SEAT S.A. is steering the future of mobility. As the only company in Spain that designs, develops, manufactures, and markets cars, SEAT S.A. is a cornerstone of the nation’s automotive industry and the driving force behind its electrification.

As the company undertakes the biggest transformation in its 75-year history, SEAT S.A. is turning Spain into a European hub for electric vehicles. Through the Future: Fast Forward project, and in collaboration with the Volkswagen Group, PowerCo, and other partners, the company has invested €10 billion into the country’s electrification. The company is also leading the Electric Urban Car project for the Volkswagen Group’s Brand Group Core and will begin producing 100% electric vehicles, including the CUPRA Raval, at its Martorell plant from 2026.

A member of the Volkswagen Group, SEAT S.A. sells vehicles under the SEAT and CUPRA brands including the iconic SEAT Ibiza and the company’s bestselling model, the CUPRA Formentor. With over 13,000 professionals and three production centres in Martorell, El Prat de Llobregat, and Barcelona, the company exports over 80% of its vehicles to more than 70 countries.