Most Popular Japanese Passenger Vehicle Brands and Cars
Toyota, Honda, and Nissan were the most popular car manufacturers and brands in Japan in 2009. The Prius and Fit were the best-selling car models in Japan in 2009.
Toyota maintained its traditional position as the strongest motor vehicle manufacturer and top-selling car brand in Japan in 2009. The Toyota Prius hybrid car was Japan’s favorite car model in 2009 – it easily outsold last year’s best-selling car, the Honda Fit, which slipped to second-placed. In 2009, five of the top ten best-selling car models in Japan were Toyota cars. Hybrid cars, which thus far had little impact on car sales internationally, took around 10% of the Japanese new car market in 2009.
In 2009, 3,923,740 new passenger vehicles were recorded in Japan, v.s. 4,227,643 in 2008. The total motor vehicle market in Japan, including trucks and busses, was 4,609,255 vehicles in 2009 (5,082,235 in 2008).
