2012 (Full Year) Japan: Best-Selling Car Models

The Toyota Prius was again the best-selling car model in Japan in 2012. The Toyota Aqua replaced the Honda Fit as the second most popular car in Japan.

Red Toyota Prius
Toyota Prius – again Japan’s favorite car. Photo: Toyota Mo Co

In 2012, for the fourth consecutive year, the Toyota Prius was the best-selling car model in Japan. The smaller hybrid-only Toyota Aqua was the second most popular car model while the Honda Fit was third. Hybrid cars remain very popular in Japan in 2012.

The total vehicle market in Japan in 2012 grew by +27.5% to 5,369,721 new vehicle registrations. This was over a million more vehicles than in 2011.

Best-Selling Car Models in Japan in 2012

The top 30 best-selling cars in Japan in 2012 were according to JADA car sales statistics:

RankManufacturerModelCars Sold% Change
ToyotaPrius317,67525.8
ToyotaAqua266,567New
HondaFit209,2760.7
HondaFreed106,31657
ToyotaVitz105,611-18
NissanSerena96,02013.8
NissanNote85,33083.6
ToyotaCorolla80,45913.7
HondaStepwagon63,70730.6
10ToyotaVellfire58,513115.1
11MazdaDemio57,820-6.3
12ToyotaPasso52,281-3.1
13SubaruImpreza52,017140.1
14ToyotaVoxy50,5393.9
15SuzukiSwift43,10837.6
16ToyotaRactis43,011-27.4
17ToyotaAlphard41,471133.2
18NissanCube40,68013.8
19NissanMarch39,694-21
20ToyotaEstima39,33119.5
21SuzukiSorio38,8775.4
22ToyotaNoa36,764-3.4
23ToyotaWish36,513-0.7
24MazdaCX-535,438New
25NissanJuke33,648-1.7
26ToyotaCrown29,9630.1
27ToyotaSienta29,92642.6
28NissanX-Trail28,32512.8
29ToyotaSpace26,539New
30SubaruLegacy26,00816.3

Changes in the Top 10 List of Best-Selling Cars in Japan in 2012

The Toyota Prius was again the top-selling car model in Japan in 2012. 2012 was the fourth consecutive year that the Prius was Japan’s favorite car. The Prius somewhat surprisingly increased its hold over the competition by increasing sales by 26% despite the arrival of the Aqua (Prius C in some foreign markets).

The Toyota Aqua is a smaller hybrid car and introduced in December 2011. It offered strong competition to the larger Prius and was the top-selling car in Japan for the final three months of 2012.

The aging Honda Fit (Jazz in many foreign markets) slipped from second last year to the third most popular car in Japan in 2012. However, in the final three months of 2012 it was outsold by the new Nissan Note. Sales of the Fit were flat – in contrast, Honda sales overall increased by almost 50%.

The Honda Freed, a small minivan bases on the Fit, did well in 2012. It outsold the Toyota Vitz (Yaris in foreign markets), which was the third most popular car in Japan in 2011.

The Nissan Serena slipped from fourth place last year but the new Nissan Note was very well received and improved from 13th place last year. The Note was the third most popular car in Japan during the final quarter of 2012.

The evergreen Toyota Corolla slipped from fifth to eighth while the Honda Stepwagon improved two places from last year. Several large minivans are on the top thirty list with the Toyota Vellfire at ten, up from 23rd a year ago.

The Mazda Demio, Toyota Passo, Toyota Rectis, and Nissan March all slipped out of the top ten list from a year ago.

Toyota was again the best-selling carmaker in Japan in 2012, followed by Honda and Daihatsu.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.