German premium and luxury car manufacturers Audi, BMW, Mercedes, and Volkswagen had a very successful first six months (and full year 2011) in the Asia Pacific region.
During the first half of 2011, German car manufacturers enjoyed a world-wide boom in sales with the Asia Pacific market performing particularly well. China is an increasingly important market for luxury cars and has become the single most important market for Audi. Volkswagen, BMW, and Mercedes-Benz also saw strong increases in new car registrations in China. Although the Chinese market has cooled down during 2011 – Volkswagen previously expected double the actual growth – the Chinese market still shows significant growth for all German luxury car manufacturers.
See the figures for the full year 2011 for German luxury car sales in China and Asia.
Volkswagen Group Sales in China – 2011 (First Half)
In the Asia Pacific region, the Volkswagen Group (including amongst others Volkswagen, Audi, and Skoda) sold 1.26 million cars (+19.5%) cars during the first half of 2011.
In China, Volkswagen sold 1.11 million (+16.4%) cars – the first time the manufacturing group sold more than a million cars in China in six months. Volkswagen brand had its best year ever in China, while Audi became the single most important market for Audi. Skoda increased sales by a third to 112.200 cars.
In India, Volkswagen also enjoyed an amazing increase in sales to 55,100 cars (+217%).
Volkswagen Brand (VW) Car Sales in Asia Pacific – 2011 (First Half)
Volkswagen brand sold 950,100 (+16.4%) cars in the Asia Pacific region during the first half of 2011.
In China alone, Volkswagen sold 852,800 (+12.9%) cars between January and June 2011. Volkswagen managed to increase sales of high-earning models such as the Jetta (+58%), Tiguan (+51%), Passat CC (+73%), and the Phaeton (+96%).
Audi Car Sales in China in 2011 (First Half)
Audi sales in China increased to 140,699 (+28%) cars during the first half of 2011. China has thus developed into Audi’s most important single market – Audi sold 125.091 cars in Germany during the same period. In contrast to most other markets, the A6 rather than the smaller A4, was the most sold Audi in China with 54,529 new registrations.
In India, Audi managed to double sales to 2,802 cars.
Mercedes-Benz Car Sales in China in 2011 (First Half)
Mercedes-Benz managed to increase sales in the Asia Pacific region to 153,573 (+30.5%) cars sold from January to June 2011.
Mercedes increased sales to 92.174 (+52.3%) in China during the first half of 2011. In Japan, sales were weaker at 14,984 (-1.5%) new Mercedes-Benz cars registered.
BMW Car Sales in China in 2011 (First Half)
BMW increased sales in China to 121.614 (+61%) during the first six months of 2011.