In full-year 2025, BMW and Mini increased car sales in the USA, with the X3 and X5 the best-selling US models.
2025 (January to December): BMW brand increased sales in the USA by 4.7% tp 388,897 vehicles — the third consecutive record year for BMW. BMW increased sales of both traditional passenger cars and light trucks (SUVs) in the US. Mini sales increased by 9.3% to 28,749 minis. All-electric cars struggled in the fourth quarter. The most popular BMW models in the USA in 2025 were the X3, X5, and 4 Series.
BMW and Mini Vehicle Sales in the USA in 2025
BMW and Mini vehicle sales in the USA in 2025 were as follows:
| Brand | Sales 2025 | Sales 2024 | Change |
| BMW passenger cars | 172,155 | 163,752 | 5.10% |
| BMW light trucks | 216,742 | 207,594 | 4.40% |
| TOTAL BMW | 388,897 | 371,346 | 4.70% |
| TOTAL MINI | 28,749 | 26,299 | 9.30% |
| TOTAL BMW & MINI | 417,646 | 397,645 | 5% |
BMW USA Sales by Model in 2025
BMW sales by car and SUV model in the USA in 2025 were as follows:
| Model | Sales 2025 | Sales 2024 | % Change |
| i3 | 1 | 1 | 0 |
| i8 | 0 | 0 | -100 |
| 2 Series | 20,975 | 15,384 | 36.3 |
| 3 Series | 33,031 | 31,330 | 5.4 |
| 4 Series | 39,379 | 42,608 | -7.6 |
| 5 Series | 27,107 | 25,315 | 7.1 |
| 6 Series | 2 | 1 | 100 |
| 7 Series | 11,393 | 10,714 | 6.3 |
| 8 Series | 4,029 | 5,345 | -24.6 |
| Z4 | 2,113 | 2,129 | -0.8 |
| X1 | 27,386 | 27,306 | 0.3 |
| X2 | 6,739 | 3,619 | 86.2 |
| BMW passenger cars | 172,155 | 163,752 | 5.1 |
| X3 | 76,546 | 68,798 | 11.3 |
| X4 | 5,910 | 9,978 | -40.8 |
| X5 | 76,246 | 72,348 | 5.4 |
| X6 | 12,000 | 9,481 | 26.6 |
| X7 | 31,575 | 29,632 | 6.6 |
| XM | 1,878 | 1,974 | -4.9 |
| iX | 12,587 | 15,383 | -18.2 |
| BMW light trucks | 216,742 | 207,594 | 4.4 |
| BMW brand | 388,897 | 371,346 | 4.7 |
BMW Electric Car Sales in the US in 2025
BMW electrified vehicle sales in the USA in 2025:
| Model | Sales 2025 | Sales 2024 | % Change |
| i4 | 20,114 | 23,403 | -14.1% |
| i5 | 6,877 | 8,763 | -21.5% |
| i7 | 2,905 | 3,431 | -15.3% |
| iX | 12,587 | 15,383 | -18.2% |
| TOTAL BEV | 42,484 | 50,981 | -16.7% |
| TOTAL PHEV | 25,351 | 19,398 | +30.7% |
For the full year 2025, BMW battery electric vehicle (BEV) sales totaled 42,484 vehicles, a decrease of 16.7% compared to the 50,981 vehicles sold in 2024. This result mirrors the broader U.S. market, where BEV demand softened over the course of the year, particularly in the fourth quarter after the cut in federal incentives.
Mini USA Sales by Model in 2025
Mini sales by car model in the USA in 2025 were as follows:
| Model | Sales 2025 | Sales 2024 | % Change |
| Cooper /S Hardtop 2 Door | 6,670 | 8,445 | -21 |
| Cooper /S Hardtop 4 Door | 5,405 | 3,216 | 68.1 |
| Cooper /S Convertible | 3,729 | 2,208 | 68.9 |
| Cooper /S Clubman | 14 | 783 | -98.2 |
| Countryman | 12,931 | 11,647 | 11 |
| MINI brand | 28,749 | 26,299 | 9.3 |
Car Sales by Brand in the USA in 2025 (Full Year)
- → USA Car Sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020, 2019, and 2018
- → Global Sales by Brand Worldwide in 2025, 2024, 2023, 2022, 2021, and 2020
Car Sales by Brand in the USA in 2025 (Full Year):
- Acura (Honda)
- BMW
- Buick (GM)
- Alfa Romeo (FCA)
- Audi
- Chevrolet (GM)
- Cadillac (GM)
- Chrysler (FCA)
- Dodge (FCA)
- FCA (including Jeep, Ram, Dodge, Chrysler)
- Fiat (FCA)
- Ford
- GM (Buick, Cadillac, Chevrolet, GMC)
- GMC (GM)
- Honda
- Hyundai
- Jeep (FCA)
- Kia
- Lexus (Toyota)
- Lincoln (Ford)
- Mini (BMW)
- Mitsubishi
- Ram (FCA)
- Stellantis (FCA)
- Subaru
- Toyota
- Volkswagen
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.
About BMW of North America
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC, relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled more than 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 143 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
