2025 (Full Year) USA: Toyota and Lexus Car Sales by Model

In full-year 2025, Toyota and Lexus increased car, SUV, and truck sales in the USA to over 2.5 million vehicles, with the RAV4 the best-selling model.

2025 (January to December):  Toyota Motor North America (TMNA) increased USA sales by 8% to 2,518,071 vehicles. Toyota brand increased sales by 8.1% to 2,147,811 vehicles. Lexus brand sales in the USA were up by 7.1% to 370,260 vehicles, the highest sales ever in the US. The Toyota RAV4 was the top-selling Toyota model in the USA and the best-selling passenger SUV in the US overall. The Toyota Camry was the best-selling passenger car in the USA in 2025.

Toyota Motor North America USA Sales in 2025

Toyota Motor North America sales in the USA by brand (Division) were as follows:

Brand	Sales 2025	Sales 2024	% Change
TOTAL TMNA	2,518,071	2,332,623	8
TOTAL TOYOTA DIV.	2,147,811	1,986,954	8.1
TOTAL LEXUS DIV.	370,260	345,669	7.1

Toyota and Lexus Car Sales by Model in the USA in 2025

Toyota and Lexus car sales by model in the USA in 2025 were as follows:

Model	Sales 2025	Sales 2024	% Change
COROLLA	248,088	232,908	6.5
SUPRA	2,953	2,615	12.9
GR86 (INCL FR-S)	9,940	11,426	-13
MIRAI	210	499	-57.9
CROWN	12,309	19,648	-37.4
PRIUS	56,488	44,711	26.3
CAMRY	316,185	309,876	2
TOTAL TOYOTA DIV. CAR	646,176	621,696	3.9
IS	19,714	18,946	4.1
RC	1,349	1,854	-27.2
ES	39,926	43,156	-7.5
LS	1,082	2,163	-50
LC	1,286	1,464	-12.2
TOTAL LEXUS DIV. CAR	63,357	67,587	-6.3
TOTAL TMNA CAR	709,533	689,283	2.9

Toyota and Lexus Sales by SUV and Truck Model in the USA in 2025

Toyota and Lexus sales by SUV and truck model in the USA in 2025:

Model	Sales 2025	Sales 2024	% Change
BZ	15,609	18,570	-15.9
RAV4	479,288	475,193	0.9
COROLLA CROSS	99,798	93,021	7.3
CROWN SIGNIA	20,550	10,263	100.2
VENZA	707	32,086	-97.8
HIGHLANDER	56,208	89,658	-37.3
GRAND HIGHLANDER	136,801	71,721	90.7
4RUNNER	98,805	92,156	7.6
SEQUOIA	26,186	26,097	0.3
LAND CRUISER	43,946	29,113	50.9
TOTAL TOYOTA DIV. SUV	977,901	937,880	4.3
SIENNA	101,486	75,037	35.2
TACOMA	274,638	192,813	42.4
TUNDRA	147,610	159,528	-7.5
TOTAL TOYOTA DIV. PICKUP	422,248	352,341	19.8
TOTAL TOYOTA DIV. TRUCK	1,501,635	1,365,258	10
UX	8,421	8,877	-5.1
NX	76,836	74,488	3.2
RZ	6,400	9,697	-34
RX	113,256	118,636	-4.5
TX	57,346	28,640	100.2
GX	37,180	30,914	20.3
LX	7,464	6,830	9.3
TOTAL LEXUS DIV. TRUCK	306,903	278,082	10.4
TOTAL TMNA TRUCK	1,808,538	1,643,340	10.1

Toyota Brand Sales Highlights in the US in 2025

Toyota brand sales highlights in the USA in 2025 included:

• 2025 electrified vehicle sales of 1,051,397, up 19.0 percent; represents 49.0 percent of total sales volume.
• Best-ever year for several models, including:
  • GR Corolla
  • Corolla Hybrid
  • Camry Hybrid
  • 4Runner Hybrid
  • Corolla Cross
  • Crown Signia
  • Grand Highlander
  • Land Cruiser Hybrid
  • RAV4
  • Sequoia
  • Tacoma

Lexus Brand Sales Highlights in the USA in 2025

Sales highlights for Lexus brand in the US in 2025 included:

• Division records its best-ever full-year sales result
• 2025 electrified vehicle sales of 131,851—an all-time best ever—up 7.2 percent; represents 35.6 percent of total sales volume
• Best-ever year for several Lexus models in the USA, including:
  • NX Hybrid
  • NX Plug-in Hybrid
  • GX
  • RX Plug-in Hybrid
  • TX
  • TX Hybrid
  • TX Plug-in Hybrid

Car Sales by Brand in the USA in 2025 (Full Year)

• → USA Car Sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020, 2019, and 2018
• → Global Sales by Brand Worldwide in 2025, 2024, 2023, 2022, 2021, and 2020

Car Sales by Brand in the USA in 2025 (Full Year):

• Top 10 Best-Selling Models

• Acura (Honda)
• BMW
• Buick (GM)
• Alfa Romeo (FCA)
• Audi
• Chevrolet (GM)
• Cadillac (GM)
• Chrysler (FCA)
• Dodge (FCA)
• FCA (including Jeep, Ram, Dodge, Chrysler)
• Fiat (FCA)
• Ford
• GM (Buick, Cadillac, Chevrolet, GMC)
• GMC (GM)
• Honda
• Hyundai
• Jeep (FCA)
• Kia
• Lexus (Toyota)
• Lincoln (Ford)
• Mini (BMW)
• Mitsubishi
• Ram (FCA)
• Stellantis (FCA)
• Subaru
• Toyota
• Volkswagen

NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.