Best-Selling Cars

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2016 (Q1) Germany: Best-Selling Car Brands and Models

by Henk Bekker

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New passenger vehicle registrations in Germany increased by 4.5% during the first quarter of 2016. Volkswagen was the top-selling brand and the VW Golf Germany’s favorite car. Although VW sales were down during the first three months of 2016, Audi sales increased strongly to take second place as best-selling car brand in Germany from Mercedes Benz.

Audi at Geneva Auto Salon 2016

The German New Car Market in 2016 (Q1)

The German new car market grew by 4.5% in the period January to March 2016 compared to the first quarter of 2015. New passenger vehicle registrations were 791,424 cars in 2016 – almost 34,000 cars more than a year ago.

The German market was at least partly influenced by Easter weekend being in March in 2016 compared to in April last year. In March 2016, car sales were flat with VW’s market share falling to 19.5% – not often in recent years that Volkswagen had less than a fifth of German new car sales.

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Total new vehicle registrations in Germany during the first quarter of 2016 increased by 4.2% to 921,060 vehicles. Buses (+12.7%) and heavy vehicles (+10%) had the largest increases.

Best-Selling Car Brands in Germany in 2016 (Q1)

New passenger vehicle registration figures released by the KBA listed the following as the top-selling car marques in Germany during the first three months of 2016:

Brand

Q1/2016

Q1/2015

% MS

% Change

Total

791,424

757,630

100.0

4.5

1

VW

162,417

169,058

20.5

-3.9

2

Audi

75,253

65,627

9.5

14.7

3

Mercedes

69,954

65,878

8.8

6.2

4

BMW

62,969

59,000

8.0

6.7

5

Opel

59,034

51,584

7.5

14.4

6

Ford

56,312

50,617

7.1

11.3

7

Skoda

43,507

42,111

5.5

3.3

8

Renault

24,784

22,907

3.1

8.2

9

Hyundai

22,741

22,653

2.9

0.4

10

Seat

21,238

21,491

2.7

-1.2

11

Nissan

19,432

18,220

2.5

6.7

12

Mazda

16,685

15,314

2.1

9.0

13

Fiat

16,041

16,728

2.0

-4.1

14

Toyota

15,492

15,541

2.0

-0.3

15

Kia

12,866

12,451

1.6

3.3

16

Peugeot

12,628

12,999

1.6

-2.9

17

Citroen

11,326

12,561

1.4

2.7

18

Dacia

10,388

10,672

1.3

-2.7

19

Mitsubishi

9,597

7,467

1.2

28.5

20

Mini

8,830

8,737

1.1

1.1

21

Volvo

8,680

7,620

1.1

13.9

22

Honda

8,473

6,011

1.1

41.0

23

Smart

7,978

9,377

1.0

-14.9

24

Suzuki

7,861

9,426

1.0

-16.6

25

Porsche

6,827

7,107

0.9

-3.9

26

Land Rover

5,919

4,333

0.7

36.6

27

Jeep

3,042

3,380

0.4

-10.0

28

Subaru

2,115

1,862

0.3

13.6

29

Jaguar

1,626

962

0.2

69.0

30

DS

1,268

0.2

-17.3

31

Alfa Romeo

747

753

0.1

-0.8

33

Lexus

496

410

0.1

21.0

34

Ssangyong

720

0.1

86.0

35

Tesla

397

0.1

35.0

36

Others

3,781

4,416

0.5

Note: MS = % market share

Top-Selling Carmakers in Germany in 2016 (Q1)

Volkswagen easily maintained its lead as Germany’s best-selling car brand during the first quarter of 2016. However, with sales down by 4% in an expanding market, VW lost nearly 2% in market share compared to the first quarter of 2015. In March 2016, VW sales were down by 6.3%. During the first quarter of 2016, VW was the worst performer of the top-ten brands in Germany and amongst the 20 best-selling car brands in Germany, only Fiat did worse.

In stark contrast, VW-owned Audi increased sales by 14.7% and took second place from Mercedes Benz. Audi sold nearly 10,000 cars more during the first quarter of 2016 than a year ago. Mercedes Benz and BMW both increased sales by more than 6% but both fell significantly behind competitor Audi.

There were no other rank changes among the top ten best-selling car brands in Germany during the first quarter of 2016. Opel had a strong performance to half the gap to BMW while Ford also enjoyed double digit growth.

Skoda sales increased below market average but VW’s Czech brand remained Germany’s favorite import car marque at the start of 2016. Skoda remained comfortably ahead of Renault despite the strong performance by the French brand.

Hyundai sales were flat, while VW-owned Seat was the only other top-ten brand with weaker sales during the first quarter of 2016.

A few further salient features from the car sales statistics for the first quarter of 2016 in Germany:

The VW Golf easily maintained its position as Germany’s best-selling car model.

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