Best-Selling Cars

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2016 (Full Year) Japan: 30 Best-Selling Car Models

by Henk Bekker

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Red Toyota Prius

The Toyota Prius was the top-selling car model in Japan in 2016. It was followed by two further Toyota cars: the Aqua and Sienta. The Honda Fit slipped to fourth while the Nissan Note was the fifth most-popular car in Japan in 2016. Six of the top ten best-selling car models in Japan in 2016 were Toyotas.

Top 30 Best-Selling Car Models in Japan in 2016 (Full Year)

The following 30 car models were the top sellers in Japan in 2016 according to new passenger vehicle registration figures released by JADA:

2015

2016

Brand

Model

Number

% Change

2

1

Toyota

Prius

248,258

94.9

1

2

Toyota

Aqua

168,208

-22

10

3

Toyota

Sienta

125,832

96.9

3

4

Honda

Fit

105,622

-11.8

5

5

Nissan

Note

102,402

4.5

6

6

Toyota

Voxy

91,868

-0.7

4

7

Toyota

Corolla

84,770

-22.2

9

8

Honda

Vezel

73,889

4

11

9

Nissan

Serena

73,502

18.9

7

10

Toyota

Vitz

71,909

-7.3

18

11

Toyota

Passo

70,381

54.9

8

12

Mazda

Demio

57,320

-21.2

14

13

Nissan

X-TRAIL

56,151

-3.9

16

14

Toyota

Noah

54,826

1.6

17

15

Honda

Step Wagon

52,472

-2.3

22

16

Honda

Freed

52,202

27

15

17

Toyota

Velfire

48,982

-9.6

23

18

Suzuki

Sorio

48,814

26.8

12

19

Toyota

Esquire

44,881

-24

24

20

Honda

Shuttle

42,514

21.5

21

21

Subaru

Impreza

42,423

-3.6

13

22

Toyota

Harrier

41,403

-29.8

20

23

Toyota

Crown

39,813

-10.2

19

24

Toyota

Alphard

37,069

-16.4

25

Honda

Odyssey

30,858

94.5

26

Subaru

Forester

28,544

39.5

30

27

Mazda

Axela

26,342

6.4

28

Suzuki

Ignis

24,261

New

27

29

Subaru

Levog

24,184

-18

30

Toyota

Land Cruiser W

23,321

0.9

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Note: JADA figures exclude mini (Kei) cars.

Best-Selling Car Models in Japan in 2016

The Toyota Prius regained its position as Japan’s favorite car model in 2016. The fourth generation Prius was launched in Japan in December 2015 and in 2016 sold nearly double the number of cars that were sold of the previous generation in 2015. The Toyota Prius was the market leader in Japan from 2009 to 2012 but then fell behind the smaller Agua.

The Toyota Aqua – another car only available as a hybrid in Japan – fell from top position to second with sales down by a fifth. The Aqua was the best-selling car model in Japan from 2013 to 2015.

The Toyota Sienta improved from tenth last year to third most-popular car model in Japan in 2016. Sienta sales nearly doubled from a year ago.

The Honda Fit, for nearly a decade a regular in the top three, fell to fourth best-selling car model in Japan in 2016. The Fit narrowly stayed ahead of the Nissan Note that remained in fifth place with slightly better sales than a year ago.

The Toyota Voxy similarly remained in sixth spot with sales in Japan in 2016 almost unchanged from a year ago. Sales of the Toyota Corolla were down by a fifth and thus Japan’s ever green small sedan slipped from fourth a year ago to 7th in 2016.

Honda Vezel sales were slightly stronger and allowed the small crossover to improve one rank position.

Nissan Serena sales were up by nearly a fifth and good enough to improve two rank positions in 2016.

The Toyota Vitz rounded out the list of ten best-selling car models in Japan in 2016. The Vitz slipped from seventh a year ago.

The Mazda Demio slipped out of the top-ten list – from 8th to 12th.

New cars on the list of the top 30 best-selling car models in Japan in 2016 were the Honda Odyssey, Subaru Forester, Suzuki Ignis and Toyota Land Cruiser.

Toyota was again Japan’s largest carmaker in 2016 with sales up in a slightly weaker market.

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