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2026 (Q2 & First Half) USA: Top Light Vehicle and Car Manufacturers and Brands

USA · July 2, 2026 · Henk Bekker

In the first half year of 2026 (Q1 + Q2), GM, Toyota, and Ford were the top light vehicle manufacturers in the USA, with Toyota, Ford, Chevrolet, and Honda the top-selling car brands.

In the first half year of 2026 (Q1 + Q2), GM, Toyota, and Ford were the top light vehicle manufacturers in the USA, with Toyota, Ford, Chevrolet, and Honda the top-selling car brands.
Toyota was the top-selling car brand in the USA in the first half of 2026 © Toyota Motor North America

2026 (January to June): the US market for light vehicles, including passenger cars, SUVs, trucks, and vans, contracted by around 3% to just less than 7.9 million vehicle sales in the USA. The largest light vehicle manufacturing groups in the US in 2026 (Q1 + Q2) were GM, Toyota, Ford, Honda, and the FCA (Stellantis) groups. The best-selling car brands were Toyota, Ford, Chevrolet, and Honda.

  • The top-selling models in the USA in 2026 (Q1 +Q2): the Ford F-Series was the top-selling vehicle model, but the Honda CR-V again outsold the Toyota RAV4 as the best-selling SUV, while the Camry remained America’s favorite sedan passenger car model. 

Largest Light Vehicle and Car Manufacturing Groups in the USA in Half Year 2026 (Q1 +Q2)

The ten largest light vehicle car manufacturing conglomerates in the USA in the first half of 2026 (Q1 + Q2) were as follows:

RManufacturer2026 (HY)2025 (HY)% Δ HY2026 (Q2)2026 (Q1)Sales 2025
1GM1,341,3251,439,951-6.8714,896626,4292,853,299
2Toyota1,243,3911,236,6000.5673,971569,4202,518,071
3Ford826,810**-11**457,3152,204,124
4American Honda756,920739,1512.4420,089336,8301,430,577
5FCA634,345603,1985.0328,284305,9021,260,344
6Nissan489,809488,5260.3242,741247,068926,153
7Hyundai450,568439,2803.0245,180205,388901,686
8Kia430,727416,5113.4223,712207,015852,155
9Subaru307,340321,775-4.5165,396141,944643,591
10Mazda201,834210,298-4.0107,36294,472410,346

NOTE: **Ford data year-to-date May 2026. Data as published by manufacturers and tabulated just for general information and fun. Definitions of sales, deliveries, etc., may differ widely. E.g., what is included in sales here might be deliveries rather than actual final sales to consumers or registrations. Excludes Tesla.

GM remained the largest vehicle producer in the USA during the first half of 2026, but sales were nearly 7% weaker than during the first six months of 2025. Third-placed Ford similarly had sales down by more than a tenth.

Second-placed Toyota had flat sales and remained the largest automotive brand in the USA in the first half of 2026. American Honda improved sales by 2.4%, while FCA was the best-performing top vehicle producer in the USA with sales up 5% during the first two quarters of 2026.

Both Hyundai and Kia had several months of record sales in 2026, while Subaru and Mazda sales were lower.

Top-Selling Car Brands in the USA in 2026 (Q1 + Q2)

The 10 top-selling light vehicle car brands in the USA in the first half year of 2026 (Q1 + Q2) were:

RBrand2026 (HY)2025 (HY)% Δ HY2026 (Q2)2026 (Q+)Sales 2025
1Toyota1,073,6791,057,6341.5585,211488,4682,147,811
2Ford**784,872NA-11.0NA433,7052,097,256
3Chevrolet867,425921,886-5.9459,678407,7471,829,235
4Honda687,205670,7652.5382,727304,4781,297,144
5Nissan464,761463,0340.4230,443234,318873,307
6Hyundai450,568439,2803.0245,180205,388901,686
7Kia430,727416,5113.4223,712207,015852,155
8GMC315,156315,906-0.2169,226145,930652,394
9Subaru307,340321,775-4.5165,396141,944643,591
10Jeep285,394289,409-1.0240,699144,552593,401

NOTE: **Ford data year-to-date May 2026. Data as published by manufacturers and tabulated just for general information and fun. Definitions of sales, deliveries, etc., may differ widely. Excludes Tesla.

Toyota easily maintained its position as the top-selling car brand in the USA in the first half of 2026. In 2026 Q2, Toyota sales were up 2.6% following the brand’s best-ever first quarter in the US.

Sales of the two largest traditional American car brands were sharply lower at the start of 2026. Ford sales were down by more than a tenth, while Chevrolet sales contracted by nearly 6% during the first two quarters of 2026. Vehicle sales were strong in the first half of 2025, when many buyers brought forward purchases due to the uncertainty of tariffs.

The larger Asian brands performed fairly well in the USA during the first half of 2026. Toyota remained the market leader while Honda strengthened its grip on fourth place. The Honda CRV was the top-selling SUV thus far in 2026 while the Honda Civic was the best-selling compact sedan. Nissan sales improved slightly.

Hyundai and Kia improved sales by more than 3%. GMC, Subaru, and Jeep all reported weaker sales in the USA in the first half of 2026.

  • The top-selling models in the USA in 2026 (Q1 + Q2): the Ford F-Series was the top-selling vehicle model, but the Honda CR-V again outsold the Toyota RAV4 as the best-selling SUV, while the Camry remained America’s favorite sedan passenger car model. 

Car Sales by Brand in the USA in 2025 (Full Year)

Light Vehicle Sales in the USA in 2026:

Light Vehicle Sales in North America in 2025:

Car Sales by Brand in the USA in 2025 (Full Year):

NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.