2013 (Half Year) Germany: Best-Selling Car Manufacturers and Brands

Volkswagen, Mercedes, Audi, and BMW were the top-selling carmakers in Germany during the first six months of 2013.

Volkswagen Polo R WRC

The first half of 2013 saw the German car market contract by 8.1% to just over a million and a half new passenger vehicle registrations. Volkswagen easily remained the strongest car producer in Germany with more than a fifth of the new car market. VW was followed by Mercedes-Benz, Audi and BMW. The VW Golf remained Germany鈥檚 favorite car model while electric cars still do not sell in any significant numbers in Europe鈥檚 largest car market.

The German Car Market in 2013 (First Half)

The German car (PKW) market shrunk by 8.1% in January to June 2013 compared to the first six months of 2012. In total, Germany saw 1,502,630 new passenger vehicle registrations during the first half of 2013. With the exception of April 2013, car sales in Germany were lower every month of 2013 compared to the year before.

The total powered vehicle market in Germany during the first six months of 2013 was 1,756,867 (-8%) units. Electric vehicles took a 0.2% market share.

Best-Selling Car Brands in Germany in 2013 (Half Year)

The top-selling car marques in Germany during the first six months of 2013 according to car sales statistics released by the聽KBA聽were:

Manufacturers 聽First Half/2013聽 % Market Share % Change
1 VW 聽324,948 21.6 -9.0
2 Mercedes 聽141,719 9.4 -2.3
3 Audi 聽128,249 8.5 -5.1
4 BMW 聽118,840 7.9 -7.1
5 Opel 聽105,587 7.0 -11.0
6 Ford 聽98,851 6.6 -11.8
7 Skoda 聽77,380 5.1 -1.0
8 Hyundai 聽51,105 3.4 -3.2
9 Renault 聽48,911 3.3 -12.3
10 Seat 聽41,359 2.8 30.4
11 Fiat 聽37,378 2.5 -8.5
12 Toyota 聽36,241 2.4 -15.0
13 Kia 聽29,041 1.9 4.8
14 Peugeot 聽27,812 1.9 -31.2
15 Citroen 聽26,377 1.8 -24.9
16 Nissan 聽26,267 1.7 -23.6
17 Dacia 聽23,481 1.6 8.4
18 Mazda 聽23,329 1.6 2.7
19 Mini 聽18,025 1.2 -8.7
20 Smart 聽15,194 1.0 -4.3
21 Volvo 聽14,639 1.0 -18.1
22 Chevrolet 聽13,349 0.9 -17.0
23 Suzuki 聽12,987 0.9 -23.4
24 Honda 聽12,015 0.8 -3.9
25 Porsche 聽11,849 0.8 3.0
26 Mitsubishi 聽11,133 0.7 -14.5
27 Land Rover 聽6,912 0.5 21.1
28 Subaru 聽4,737 0.3 5.4
29 Jeep 聽3,031 0.2 -9.6
30 Jaguar 聽2,236 0.1 35.0
31 Alfa Romeo 聽1,863 0.1 -58.0
32 Lancia 聽776 0.1 -59.5
33 Lexus 聽723 0.0 -53.0
Others 聽6,286 0.4
Total Car Sales 聽1,502,630 100.0 -8.1

NOTE:

  • % Change compare January to June of respective years
  • Position changes compare January to June 2013 to full year 2012

Best-Selling Car Marques in Germany in 2013 (Half Year)

It was mostly red ink for carmakers in Germany during the first half of 2013. Volkswagen narrowly underperformed the broader market but easily remained the market leader.

Mercedes and Audi leapfrogged BMW largely due to BMW and Mini statistics being split from 2013 onwards. Although all three so-called premium brands saw lower sales, all three outperformed the wider market confirming that German car buyers may be buying fewer but not necessarily cheaper cars.

Opel and Ford both underperformed the market and swapped ranks again with both marques struggling.

VW-owned Skoda became the most popular imported car brand in Germany during the first six months of 2013. Skoda and Kia outsold Renault, which dropped two places with the weakest performance of the top-ten carmakers.

VW-owned Seat entered the top-ten list, up from fifteenth last year, with very aggressive advertising and pricing in Germany. Seat was the most improved of all the larger brands.

Toyota was struggling again and fell out of the top ten in Germany during the first half of 2013.

The Volkswagen Golf easily maintained its position as Germany鈥檚 favorite car model. The Golf is now in its seventh generation and held the top spot in Germany since 1980.