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2025 (Full Year) Global: Ferrari Worldwide Car Sales by Market and Model

Brands · June 22, 2026 · Henk Bekker

In full-year 2025, Ferrari sold 13,640 cars worldwide, with the USA, Germany, Italy, and France the largest country sales markets.

In full-year 2025, Ferrari sold 13,640 cars worldwide including 318 Ferrari 12cilindri models in Germany

2025 (January to December): worldwide sales of Ferrari cars were marginally lower at 13,640 cars, but revenue and profits increased. The USA remained by far the most important single country car market for Ferrari. Germany was the second-largest Ferrari market, but British sales were more profitable. Ferrari sales in China have halved since 2023.

Ferrari Worldwide Sales by Largest Country Markets in 2025 (Full Year)

Ferrari sales volume per the largest markets and most important countries in the full calendar year 2025 were as follows:

Region2025 Cars2025 % Share2024 Cars2023 Cars
Germany1,48110.9%1,4761,472
Italy8996.6%797740
France5984.4%547490
UK5714.2%9331,011
Switzerland5073.7%481482
Middle East (2)6264.6%479451
Other EMEA (3)1,66412.1%1,4911,417
Total EMEA6,34646.5%6,2046,063
Americas (4)3,93728.9%4,0033,811
└ United States of America3,40124.9%3,4523,262
Mainland China, Hong Kong and Taiwan9416.9%1,1621,490
└ Mainland China5844.3%8141,221
Rest of APAC (5)2,41617.7%2,3832,299
Total Ferrari Global Sales13,640100.0%13,75213,663
Ferrari Deliveries by Region (Number of Cars and % of Total Cars) (1)
  • (1) Excluding strictly limited racing cars (such as the XX Programme and the 499P Modificata), one-off and pre-owned cars, and other special sales.
  • (2) Middle East mainly includes the United Arab Emirates, Saudi Arabia, Bahrain, Lebanon, Qatar, Oman and Kuwait.
  • (3) Other EMEA includes Africa and the other European markets that are not separately identified.
  • (4) Americas includes the United States of America, Canada, Mexico, the Caribbean and Central and South America.
  • (5) Rest of APAC main
  • Based on the Ferrari Annual Report 2025.

The USA remained by far the most important single country market for Ferrari sales in 2025, with almost a quarter of all Ferraris sold in 2025 going to the US. Germany was the second largest market, followed by Italy and France.

Ferrari sales in China have halved since 2023 and were only just ahead of the UK and Switzerland.

Ferrari sold 13,640, 13,752, and 13,663 cars in 2025, 2024, and 2023, respectively, compared to 7,255 cars in 2014, the year before its initial public offering. Sales are expected to increase gradually in line with its controlled volume strategy. 

It is a stated aim of Ferrari to “pursue a controlled volume car production strategy in order to maintain a reputation for exclusivity and scarcity among purchasers of our cars and we carefully manage our production volumes and delivery waiting lists to promote this reputation.”

Revenue and Earnings in Top Ferrari Markets in 2025 (Full Year)

Ferrari reported its net revenue for its largest markets in 2025 as follows:

Region2025 (€ thousand)2024 (€ thousand)2023 (€ thousand)
Italy527,727462,832442,760
Rest of EMEA2,996,7192,690,6132,428,783
└ of which UK617,361652,391625,930
└ of which Germany576,371549,093493,930
Americas2,252,7802,183,4351,762,530
└ of which USA1,981,3591,921,4591,535,772
China, Hong Kong and Taiwan491,285539,500583,760
└ of which Mainland China311,732390,529479,882
Rest of APAC877,257800,288752,313
Total net revenues7,145,7686,676,6685,970,146
Ferrari Net Revenues in Major Markets and Countries in 2025

The USA remained by far the most important country for Ferrari in 2025, with net earnings in the US accounting for 28% of Ferrari’s total worldwide net revenue. Although Germany accounted for 11% of sales volume, it contributed only 8% to earnings. Ferrari sold fewer cars in the UK than in Germany, Italy, or France, but the British clearly bought more expensive models.

Ferrari also seeks to increase the average price point of all cars sold and seems to have success with that in 2025. Despite weaker sales, Ferrari increased revenue in 2025. Similarly, operating profit (EBIT) increased from €1,887,751,000 in 2024 to €2,109,716,000 in 2025. Net profit increased to €1,599,516,000 from €1,525,913,000.

Ferrari claims to have had a 24% of the global Luxury Performance Car Industry sales in 2025. For Ferrari, this sector includes all two-door luxury sports cars with power above 500 hp, and retail price above Euro 200,000 (Italian market price including VAT as reference) sold by Aston Martin, Audi, Bentley, Ferrari, Lamborghini, Maserati, McLaren, Mercedes-Benz, Porsche, and Rolls-Royce. 

Ferrari F80 still no sales worldwide in 2025 but order books are full
Ferrari F80 © Ferrari

Ferrari Global Sales by Model and Sector in 2025

Ferrari does not release sales data by model, but confirmed that the highest earnings and profitability margins come from the most exclusive cars. The Icona (e.g., SP3) was 1% of all sales, while no Supercars (F80) were available in 2025. Special Series (SF90 XX and 296 Speciale) formed 7% of sales, while 92% of all Ferrari worldwide sales were from the standard range.

In 2025, approximately 84% of new Ferrari cars were sold to clients who already owned at least one Ferrari, and approximately 56% to clients who owned multiple Ferraris. Purchases of Special Series, Supercars, and Icona cars are only possible by special invitation.

Global Worldwide Car Sales by Brand in 2025 (Full Year)

Global worldwide sales by brand in 2025:

*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.