In 2018, GM sales fell 1.6% to just below 3 million vehicles but General Motors remained the largest carmaker in the USA. The Silverado was the top-selling GM product.

In 2018, General Motors (GM) delivered 2,954,037 vehicles, including more than 1 million crossovers, almost 974,000 pickup trucks and more than 280,000 large SUVs. GMβs fourth quarter deliveries totaled 785,229 units and the companyβs share of the industryβs retail sales grew every month from October through December.
General Motors Sales per Model in the US in 2018
General Motors sales per model in the US in the fourth quarter of 2018 and full year 2018 were as follows:
β | Q4/2018 | Q4/2017 | %Change | 2018 | 2017 | %Change |
Cascada | 743 | 1β070 | -30.6 | 4β136 | 5β595 | -26.1 |
Enclave | 14β420 | 17β153 | -15.9 | 49β647 | 48β564 | 2.2 |
Encore | 23β326 | 23β272 | 0.2 | 93β073 | 88β035 | 5.7 |
Envision | 7β535 | 10β582 | -28.8 | 30β152 | 41β040 | -26.5 |
LaCrosse | 2β118 | 4β527 | -53.2 | 15β527 | 20β161 | -23.0 |
Regal | 3β110 | 2β569 | 21.1 | 14β118 | 11β559 | 22.1 |
Buick Total | 51β257 | 59β401 | -13.7 | 206β863 | 219β231 | -5.6 |
ATS | 831 | 2β853 | -70.9 | 10β859 | 13β100 | -17.1 |
CT6 | 2β398 | 2β414 | -0.7 | 9β668 | 10β542 | -8.3 |
CTS | 2β442 | 2β240 | 9.0 | 11β219 | 10β344 | 8.5 |
Escalade | 9β573 | 11β259 | -15.0 | 36β872 | 37β694 | -2.2 |
XT4 | 7β573 | 0 | ***.* | 7β785 | 0 | ***.* |
XT5 | 13β582 | 18β472 | -26.5 | 60β565 | 68β312 | -11.3 |
XTS | 5β063 | 5β352 | -5.4 | 17β727 | 16β275 | 8.9 |
Cadillac Total | 41β462 | 42β594 | -2.7 | 154β702 | 156β440 | -1.1 |
β | Q4/2018 | Q4/2017 | %Change | 2018 | 2017 | %Change |
Blazer | 27 | 0 | ***.* | 27 | 0 | ***.* |
Bolt EV | 6β212 | 8β995 | -30.9 | 18β019 | 23β297 | -22.7 |
Camaro | 11β135 | 14β213 | -21.7 | 50β963 | 67β940 | -25.0 |
Colorado | 30β004 | 29β962 | 0.1 | 134β842 | 112β996 | 19.3 |
Corvette | 3β910 | 6β188 | -36.8 | 18β791 | 25β079 | -25.1 |
Cruze | 32β955 | 35β517 | -7.2 | 142β617 | 184β751 | -22.8 |
Equinox | 98β239 | 77β723 | 26.4 | 332β618 | 290β458 | 14.5 |
Express | 22β543 | 15β336 | 47.0 | 81β239 | 69β164 | 17.5 |
Impala | 12β604 | 25β134 | -49.9 | 56β556 | 75β877 | -25.5 |
LCF | 940 | 832 | 13.0 | 2β810 | 2β636 | 6.6 |
Malibu | 37β084 | 44β695 | -17.0 | 144β542 | 185β857 | -22.2 |
Silverado | 161β178 | 167β274 | -3.6 | 585β581 | 585β864 | 0.0 |
Sonic | 2β765 | 6β243 | -55.7 | 20β613 | 30β290 | -31.9 |
Spark | 5β174 | 8β753 | -40.9 | 23β602 | 22β589 | 4.5 |
Suburban | 15β200 | 17β557 | -13.4 | 60β633 | 56β516 | 7.3 |
Tahoe | 24β679 | 29β852 | -17.3 | 104β153 | 98β961 | 5.2 |
Traverse | 39β536 | 34β642 | 14.1 | 146β534 | 123β506 | 18.6 |
Trax | 22β378 | 19β212 | 16.5 | 89β916 | 79β289 | 13.4 |
Volt | 5β063 | 5β001 | 1.2 | 18β306 | 20β349 | -10.0 |
Chevrolet Total | 531β985 | 549β691 | -3.2 | 2β036β023 | 2β065β883 | -1.4 |
Acadia | 25β128 | 28β498 | -11.8 | 88β621 | 111β276 | -20.4 |
Canyon | 8β219 | 8β837 | -7.0 | 33β492 | 32β106 | 4.3 |
Savana | 2β905 | 5β511 | -47.3 | 19β684 | 29β679 | -33.7 |
Sierra | 67β312 | 63β467 | 6.1 | 219β554 | 217β943 | 0.7 |
Terrain | 31β595 | 19β144 | 65.0 | 114β314 | 85β441 | 33.8 |
Yukon | 25β366 | 29β596 | -14.3 | 80β784 | 84β242 | -4.1 |
GMC Total | 160β525 | 155β053 | 3.5 | 556β449 | 560β687 | -0.8 |
GM Vehicle Total* | 785β229 | 806β739 | -2.7 | 2β954β037 | 3β002β241 | -1.6 |
GM Delivers More Than 1 million Crossovers in the U.S. in 2018
Total sales of all GM utility vehicles in 2018, including large SUVs, totaled 1,295,700, up 7Β percent. The Chevrolet Tahoe and Suburban were up 5 percent and 7 percent, respectively, and the Cadillac Escalade ended the year with a retail segment share twice that of its closest domestic competitor.
GM crossover deliveries totaled 1,034,808 in 2018, up 7 percent versus 2017, and the following five nameplates had record calendar year sales:
- GMC Terrain up 34 percentΒ
- Chevrolet Traverse up 19 percentΒ
- Chevrolet Equinox up 15 percent
- Chevrolet Trax up 13 percent
- Buick Encore up 6 percentΒ
The first-ever Cadillac XT4 became the best-selling vehicle in its segment just two months after launch. Cadillac will be introducing all-new models every six months, on average, through the end of 2021.
Chevrolet and GMC Pickup Sales in 2018
- The Chevrolet Colorado had its best year ever, with 134,842 pickups sold, up 19Β percent versus 2017.
- Combined sales of the Chevrolet Silverado and Colorado, and the GMC Sierra and Canyon, rose 3 percent versus 2017 to a total of 973,463 pickups.
- GM has now sold more pickups in the United States than any other competitor for five consecutive years. Through November, the next closest competitor had sold 821,558 pickups.
GMβs all-new light-duty pickups, the 2019 Chevrolet Silverado 1500 and GMC Sierra 1500, have invigorated the segment and helped the company pass its domestic competitors in key areas:
- GMβs retail share of the light-duty pickup segment has increased every month since August, according to J.D. Power PIN estimates, and GM led the segment every month during the fourth quarter.
- GM has had the highest ATPs in the segment since October, according to J.D.Β Power PIN, driven by incentive discipline and a strong mix. More than 90Β percent of the all-new 2019 model-year sales in the quarter were crew cab models, and at GMC, more than 70Β percent of deliveries were premium Denali and AT4 models.
- GMβs incentives as a percent of ATP were the lowest among domestic competitors during the fourth quarter.
These results reflect the successful sell-down of the previous generation Chevrolet Silverado and GMC Sierra 1500s, and strong demand for the all-new models. During the fourth quarter, the all-new models accounted for 17 percent of GM light-duty deliveries, as planned. By the end of January, the new models are expected to be the majority of light-duty sales.
In December, Chevrolet confirmed that its next-generation Silverado 2500HD and 3500HD will be on sale in the second half of 2019. The medium-duty Silverados are now shipping to dealers.
GM Double-digit Commercial Delivery Increase in 2018
- GM posted an 11 percent year-over-year increase in Commercial deliveries in 2018, following average annual growth of 7 percent from 2012-2017.
- Fleet sales for the year were up 9 percent versus 2017, and were down 4Β percent for the fourth quarter.
- Commercial and government deliveries in 2018 were more than half of fleet sales, as planned.
Chevrolet Bolt EV Sales in 2018
- GM increased production of the Chevrolet Bolt EV during the fourth quarter to meet strong global demand, including higher than expected demand in South Korea and Canada, and to begin rebuilding U.S. dealer inventories.
- GM expects higher year-over-year sales in BoltΒ EVβs major markets in 2019.Β
Car Sales in the USA 2018 by Brand
- Audi
- BMW (including Mini)
- FCA (Jeep, Ram, Dodge, Chrysler, Alfa Romeo, Fiat)
- Ford (including Lincoln)
- General Motors (GM including Buick, Cadillac, Chevrolet, GMC)
- Honda (including Acura)
- Hyundai (including Genesis)
- Kia
- Mazda
- Mercedes-Benz (Mercedes, AMG, Smart)
- Mitsubishi
- Nissan (including Infiniti)
- Subaru
- Toyota (including Lexus)
- Volkswagen
- Volvo
About General Motors
General Motors Co.Β (NYSE: GM)Β is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under theΒ Chevrolet, Buick, GMC,Β Cadillac,Β Holden,Β Baojun,Β WulingΒ andΒ JiefangΒ brands.Β