2018 (Full Year) USA: GM Sales (Chevrolet, Cadillac, Buick, GMC)

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In 2018, GM sales fell 1.6% to just below 3 million vehicles but General Motors remained the largest carmaker in the USA. The Silverado was the top-selling GM product.

2019 Chevrolet Silverado 2.7L Turbo © Chevrolet

In 2018, General Motors (GM) delivered 2,954,037 vehicles, including more than 1 million crossovers, almost 974,000 pickup trucks and more than 280,000 large SUVs. GM’s fourth quarter deliveries totaled 785,229 units and the company’s share of the industry’s retail sales grew every month from October through December.

General Motors Sales per Model in the US in 2018

General Motors sales per model in the US in the fourth quarter of 2018 and full year 2018 were as follows:

–Q4/2018Q4/2017%Change20182017%Change
Cascada7431’070-30.64’1365’595-26.1
Enclave14’42017’153-15.949’64748’5642.2
Encore23’32623’2720.293’07388’0355.7
Envision7’53510’582-28.830’15241’040-26.5
LaCrosse2’1184’527-53.215’52720’161-23.0
Regal3’1102’56921.114’11811’55922.1
Buick Total51’25759’401-13.7206’863219’231-5.6
ATS8312’853-70.910’85913’100-17.1
CT62’3982’414-0.79’66810’542-8.3
CTS2’4422’2409.011’21910’3448.5
Escalade9’57311’259-15.036’87237’694-2.2
XT47’5730***.*7’7850***.*
XT513’58218’472-26.560’56568’312-11.3
XTS5’0635’352-5.417’72716’2758.9
Cadillac Total41’46242’594-2.7154’702156’440-1.1
–Q4/2018Q4/2017%Change20182017%Change
Blazer270***.*270***.*
Bolt EV6’2128’995-30.918’01923’297-22.7
Camaro11’13514’213-21.750’96367’940-25.0
Colorado30’00429’9620.1134’842112’99619.3
Corvette3’9106’188-36.818’79125’079-25.1
Cruze32’95535’517-7.2142’617184’751-22.8
Equinox98’23977’72326.4332’618290’45814.5
Express22’54315’33647.081’23969’16417.5
Impala12’60425’134-49.956’55675’877-25.5
LCF94083213.02’8102’6366.6
Malibu37’08444’695-17.0144’542185’857-22.2
Silverado161’178167’274-3.6585’581585’8640.0
Sonic2’7656’243-55.720’61330’290-31.9
Spark5’1748’753-40.923’60222’5894.5
Suburban15’20017’557-13.460’63356’5167.3
Tahoe24’67929’852-17.3104’15398’9615.2
Traverse39’53634’64214.1146’534123’50618.6
Trax22’37819’21216.589’91679’28913.4
Volt5’0635’0011.218’30620’349-10.0
Chevrolet Total531’985549’691-3.22’036’0232’065’883-1.4
Acadia25’12828’498-11.888’621111’276-20.4
Canyon8’2198’837-7.033’49232’1064.3
Savana2’9055’511-47.319’68429’679-33.7
Sierra67’31263’4676.1219’554217’9430.7
Terrain31’59519’14465.0114’31485’44133.8
Yukon25’36629’596-14.380’78484’242-4.1
GMC Total160’525155’0533.5556’449560’687-0.8
GM Vehicle Total*785’229806’739-2.72’954’0373’002’241-1.6

GM Delivers More Than 1 million Crossovers in the U.S. in 2018

Total sales of all GM utility vehicles in 2018, including large SUVs, totaled 1,295,700, up 7 percent. The Chevrolet Tahoe and Suburban were up 5 percent and 7 percent, respectively, and the Cadillac Escalade ended the year with a retail segment share twice that of its closest domestic competitor.

GM crossover deliveries totaled 1,034,808 in 2018, up 7 percent versus 2017, and the following five nameplates had record calendar year sales:

  • GMC Terrain up 34 percent 
  • Chevrolet Traverse up 19 percent 
  • Chevrolet Equinox up 15 percent
  • Chevrolet Trax up 13 percent
  • Buick Encore up 6 percent 

The first-ever Cadillac XT4 became the best-selling vehicle in its segment just two months after launch. Cadillac will be introducing all-new models every six months, on average, through the end of 2021.

Chevrolet and GMC Pickup Sales in 2018

  • The Chevrolet Colorado had its best year ever, with 134,842 pickups sold, up 19 percent versus 2017.
  • Combined sales of the Chevrolet Silverado and Colorado, and the GMC Sierra and Canyon, rose 3 percent versus 2017 to a total of 973,463 pickups.
  • GM has now sold more pickups in the United States than any other competitor for five consecutive years. Through November, the next closest competitor had sold 821,558 pickups.

GM’s all-new light-duty pickups, the 2019 Chevrolet Silverado 1500 and GMC Sierra 1500, have invigorated the segment and helped the company pass its domestic competitors in key areas:

  • GM’s retail share of the light-duty pickup segment has increased every month since August, according to J.D. Power PIN estimates, and GM led the segment every month during the fourth quarter.
  • GM has had the highest ATPs in the segment since October, according to J.D. Power PIN, driven by incentive discipline and a strong mix. More than 90 percent of the all-new 2019 model-year sales in the quarter were crew cab models, and at GMC, more than 70 percent of deliveries were premium Denali and AT4 models.
  • GM’s incentives as a percent of ATP were the lowest among domestic competitors during the fourth quarter.

These results reflect the successful sell-down of the previous generation Chevrolet Silverado and GMC Sierra 1500s, and strong demand for the all-new models. During the fourth quarter, the all-new models accounted for 17 percent of GM light-duty deliveries, as planned. By the end of January, the new models are expected to be the majority of light-duty sales.

In December, Chevrolet confirmed that its next-generation Silverado 2500HD and 3500HD will be on sale in the second half of 2019. The medium-duty Silverados are now shipping to dealers.

GM Double-digit Commercial Delivery Increase in 2018

  • GM posted an 11 percent year-over-year increase in Commercial deliveries in 2018, following average annual growth of 7 percent from 2012-2017.
  • Fleet sales for the year were up 9 percent versus 2017, and were down 4 percent for the fourth quarter.
  • Commercial and government deliveries in 2018 were more than half of fleet sales, as planned.

Chevrolet Bolt EV Sales in 2018

  • GM increased production of the Chevrolet Bolt EV during the fourth quarter to meet strong global demand, including higher than expected demand in South Korea and Canada, and to begin rebuilding U.S. dealer inventories.
  • GM expects higher year-over-year sales in Bolt EV’s major markets in 2019. 

Car Sales in the USA 2018 by Brand

About General Motors

General Motors Co. (NYSE: GM) is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the  Chevrolet, Buick, GMC, Cadillac, Holden, Baojun, Wuling and Jiefang brands.