2018 (Full Year) USA: Subaru of America Sales

In 2018, Subaru of America increased sales by 5% to a new record 680,135 vehicles – the tenth consecutive record year. The Outback was the best-selling model.

2019 Subaru Crosstrek © Subaru of America

In December 2018, Subaru of America sales totaled 64,541 vehicles to mark the automaker’s best-ever sales month in the USA, topping the previous best month of August 2018 (64,088). December also marked the 58th consecutive month of 40,000+ vehicle sales for the company and 85 months of yearly, monthly-over-month sales increases in the US.

Subaru Sales in the USA in 2018 (Full Year)

Subaru of America, Inc. reported record-breaking sales of 680,135 vehicles for the 2018 calendar year; an increase of 5 percent over the previous annual record of 647,956 vehicles set in 2017. This marks the tenth consecutive year of record sales for Subaru of America and eleventh consecutive year of sales increases.

“This year, Subaru of America exceeded its goal of selling 680,000 vehicles in 2018 and achieved its highest-ever market share in today’s highly competitive automotive industry,” said Jeff Walters, Senior Vice President of Sales. “With strong demand for Crosstrek, a full year of the all-new Ascent and Forester, as well as the launch of new products in 2019, we look forward to building off this successful year with continued growth.”

Subaru Sales per Model in the USA in 2018

Subaru sales per model line in the US in December 2018 and full year 2018 were as follows:

CarlineDec-18Dec-17% ChgDec-18Dec-17% Chg

In 2018, Crosstrek achieved a new annual sales record, adding 144,384 sales to the year-end total, while Forester achieved 171,613 sales. Outback and Legacy finished the year with sales of 178,854 and 40,109, down 5.3 percent and 19.5 percent, respectively. Impreza added 76,400 annual sales.

On the performance side, the automaker’s WRX and STI models achieved annual sales of 28,730, while BRZ added 3,834 sales. In addition, 36,211 of the all-new 3-row Ascent SUVs were delivered in 2018.

Car Sales in the USA 2018 by Brand

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.