In full-year 2024, Nissan worldwide car sales were flat at 3,348,687 vehicles with the US, China, and Japan as the largest global markets.
2024 (January to December): Nissan worldwide passenger vehicle sales were 0.8% weaker at 3,348,687 cars sold worldwide. In Japan, Nissan sales were down by 1.1% to 475,379 vehicles. In the rest of the world, sales were weaker by 0.7%. Nissan sales were stronger in the USA, North America, and Europe. The USA remained the most important new car market for Nissan. China was the second-largest market for Nissan despite a 12% contraction in sales in 2024. Global production of Nissan vehicles contracted by 8.7% to 3,144,470 vehicles worldwide.
Nissan Car Sales Worldwide by Country or Region in 2024
Nissan global sales by major country or market region in full year 2024 were as follows:
| Nissan | 2024 | 2023 | % 24/23 | |
| GLOBAL SALES | 3,348,687 | 3,374,374 | -0.8 | |
| Japan (incl. mini vehicles) | 475,379 | 480,578 | -1.1 | |
| Passenger vehicles | 245,539 | 245,864 | -0.1 | |
| Commercial vehicles | 40,995 | 45,088 | -9.1 | |
| Japan (registration) | 286,534 | 290,952 | -1.5 | |
| Japan (minivehicles) | 188,845 | 189,626 | -0.4 | |
| Sales Outside Japan | 2,873,308 | 2,893,796 | -0.7 | |
| US | 924,008 | 898,795 | 2.8 | |
| Canada | 103,092 | 91,378 | 12.8 | |
| Mexico | 256,227 | 242,044 | 5.9 | |
| North America | 1,284,404 | 1,233,572 | 4.1 | |
| Europe | 354,937 | 343,957 | 3.2 | |
| China | 696,631 | 793,768 | -12.2 | |
| Others | 537,336 | 522,499 | 2.8 | |
Nissan Car Production by Country
Nissan vehicle production by region and country was as follows in 2024:
| Nissan Production | 2024 | 2023 | % 24/23 | |
| Passenger vehicles | 594,593 | 647,945 | -8.2 | |
| Commercial vehicles | 62,397 | 70,582 | -11.6 | |
| Production in Japan | 656,990 | 718,527 | -8.6 | |
| US | 524,919 | 605,241 | -13.3 | |
| Mexico | 669,941 | 615,744 | 8.8 | |
| UK | 284,197 | 325,218 | -12.6 | |
| China | 665,437 | 779,756 | -14.7 | |
| Others | 342,986 | 399,678 | -14.2 | |
| Production outside Japan | 2,487,480 | 2,725,637 | -8.7 | |
| Global Car Production | 3,144,470 | 3,444,164 | -8.7 | |
Global production of Nissan vehicles in the January-December 2024 period declined 8.7% from a year earlier to 3,144,470 vehicles worldwide. More Nissans were produced in Mexico in 2024 than in any other country in the world. China slipped to second, while Japan was only the third most important country for Nissan production in 2024.
Global Worldwide Car Sales by Brand in 2024 (Full Year)
- → Global Worldwide Car sales by Brand in 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2024:
- Alpine
- Audi
- BMW
- BYD
- Cupra (Seat)
- Lexus
- Mazda
- Mercedes-Benz
- Mini (BMW)
- Nissan
- Porsche
- Renault Group
- Rolls-Royce (BMW)
- Seat
- Skoda
- Tesla
- Toyota (incl. Daihatsu, Hino, Lexus)
- Volkswagen Group
- Volkswagen Group Electric Cars
- Volvo
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.