2026 (Q1 & March) Europe: Best-Selling Car Manufacturers and Brands

Europe · April 23, 2026 · Henk Bekker

2026 (Q1 & March): Volkswagen, Stellantis, and Renault were the best-selling car manufacturing groups in Europe (EU, EFTA, UK), with VW and Skoda the top brands.

VW Remained Top-Selling Car Brand in Europe in 2026 Q1 © Volkswagen AG

During the first quarter of 2026, and in March 2026, the Volkswagen Group was again the largest car producer in Europe (European Union, EFTA, and UK), followed by Stellantis and Renault. Despite weaker sales, VW remained the top-selling brand in Europe, while strong sales moved Skoda into the second place for the first time ever. The Renault Clio was the best-selling car model in Europe during 2026 Q1 while the Tesla Model Y was Europe’s favorite car model in March 2026. The European new car market expanded by 4.1% to 3,521,110 cars in the first quarter of 2026, with all-electric car sales taking a record 20.6% market share.

Latest European Car Market Statistics: 2026: January, February (electric), Q1 (electric); 2025 (Full Year): Market Overview, Sales by Country, Electric, Brands, Models.

Best-Selling Car Manufacturers in Europe in 2026 (Q1 & March)

The best-selling car manufacturing groups in Europe during the first quarter of 2026, according to car sales statistics released by the ACEA, were:

Brand2026/Q12025/Q1% ChangeMarch 2026March 2025% Change
EU+EFTA+UK3,521,1103,382,3344.11,581,1691,423,02111.1
Volkswagen Group891,119879,1591.4378,826361,5444.8
– Volkswagen347,708366,072-5146,910148,388-1
– Skoda222,528192,33915.792,14577,89818.3
– Audi171,430161,5246.175,06666,14113.5
– Cupra69,97474,143-5.632,42833,108-2.1
– Seat55,27957,338-3.622,24323,788-6.5
– Porsche21,54625,263-14.78,85211,095-20.2
– Others2,6552,4807.11,1831,1265.1
Stellantis563,490525,2967.3228,055215,1956
– Peugeot174,145189,264-869,96077,813-10.1
– Opel/Vauxhall115,20597,76217.850,28544,14113.9
– Citroen108,75192,67117.443,66534,43726.8
– Fiat101,74977,7003137,96231,11722
– Jeep37,52537,895-115,45615,491-0.2
– Alfa Romeo14,41117,096-15.76,0007,307-17.9
– DS6,7718,172-17.12,8643,110-7.9
– Lancia/Chrysler4,0723,52615.51,5131,31914.7
– Others8611,210-28.8350460-23.9
Renault Group318,788344,166-7.4143,997139,3083.4
– Renault189,544188,9010.384,56581,7663.4
– Dacia126,157153,256-17.757,90456,7532
– Alpine3,0872,00953.71,52878993.7
Hyundai Group260,018267,297-2.7116,827110,7345.5
– Kia140,100138,4321.263,42060,5864.7
– Hyundai119,918128,865-6.953,40750,1486.5
BMW Group244,108236,6153.2111,59896,74215.4
– BMW199,642196,1021.891,25680,67313.1
– Mini44,46640,5139.820,34216,06926.6
Toyota Group238,018244,621-2.798,82194,4304.7
– Toyota219,664223,764-1.890,84386,7724.7
– Lexus18,35420,857-127,9787,6584.2
Mercedes-Benz166,200162,5952.274,67974,4840.3
Ford100,056117,134-14.645,03148,127-6.4
Nissan88,641100,569-11.947,79651,306-6.8
SAIC Motor81,12878,3323.639,94838,7593.1
Volvo Cars78,74583,008-5.136,88335,6733.4
Tesla78,33654,07144.952,60028,54484.3
BYD73,84728,903155.537,58015,175147.6
Mazda48,66743,93910.826,29521,33023.3
Suzuki47,96449,943-421,35220,0816.3
Jaguar Land Rover Group39,81841,430-3.922,35222,550-0.9
– Land Rover39,81138,8242.522,35221,4224.3
– Jaguar72,606-99.701,128-100
Honda21,80521,0753.511,82810,74610.1
Mitsubishi7,71212,536-38.53,6445,596-34.9
Source: ACEA

*NOTE: Exclude others and small brands

Top Car Manufacturers in Europe in 2026 (Q1)

The Volkswagen Group lost some market share but remained by far Europe’s largest carmaker during the first quarter of 2026. While Volkswagen brand sales were down 5%, the larger group increased sales by 1.4% for a 25.3% of the total European new car market during the first three months of 2026. Skoda sales were sharply up.

Stellantis, in contrast, gained market share. Peugeot sales were weaker, but Opel / Vauxhall, Citroen, and Fiat made strong gains.

European sales of the Renault Group were weaker, with Dacia struggling.

Best-Selling Car Brands in Europe in 2026 (Q1)

The best-selling car brands in Europe during the first quarter of 2026, according to car sales statistics released by the ACEA, were:

RBrandJan-Mar 2026Jan-Mar 2025% Change
1– Volkswagen347,708366,072-5
2– Skoda222,528192,33915.7
3– Toyota219,664223,764-1.8
4– BMW199,642196,1021.8
5– Renault189,544188,9010.3
6– Peugeot174,145189,264-8
7– Audi171,430161,5246.1
8– Mercedes-Benz166,200162,5952.2
9– Kia140,100138,4321.2
10– Dacia126,157153,256-17.7
11– Hyundai119,918128,865-6.9
12– Opel/Vauxhall115,20597,76217.8
13– Citroen108,75192,67117.4
14– Fiat101,74977,70031
15– Ford100,056117,134-14.6
16– Nissan88,641100,569-11.9
17– SAIC Motor (MG)81,12878,3323.6
18– Volvo Cars78,74583,008-5.1
19– Tesla78,33654,07144.9
20– BYD73,84728,903155.5
Source: ACEA

Top 20 Car Brands in Europe in 2026 (Q1)

Volkswagen remained the largest car brand in Europe, but sales were down 5% and market share dropped by nearly a percentage point to 9.9%. Skoda was the most improved top ten brand and became the second largest car brand in Europe during the first quarter of 2026.

Toyota sales were slightly weaker, while BMW and Renault sales were flat and below the market average.

Peugeot sales were sharply down. Of the top ten brands in Europe, only Dacia performed worse.

The most improved top 20 car brands in Europe during the first quarter of 2026 were BYD (+155.5%) and Tesla, which again had strong sales in the final month of the quarter. (Tesla sales were still around 10,000 fewer than in 2024 Q1.) The worst-performing top brands in Europe were Dacia, Ford, and Nissan.