In full-year 2023, Volkswagen and Stellantis remained the largest carmakers in Europe while VW, Toyota, and Audi were the top-selling brands.
2023 (January to December): the Volkswagen Group was again the largest producer of passenger cars in the European Union (EU), Britain, and EFTA followed by Toyoya. Audi moved into third followed by BMW and Mercedes-Benz. in 2023, the European new car market increased by 13.7% to 12,847,481 vehicles.
Latest European Car Market Statistics — 2024; 2023: By Country, Brands, Models, Electric Models and months: January, February, Q1, April, May, June (HY), July, August, September, Q3, October; 2022, 2021 & 2020.
Best-Selling Car Manufacturers in Europe in 2023 (Full Year)
The best-selling car manufacturers in the European Union (EU), the UK, and EFTA countries in full-year 2023 according to the ACEA were:
| Brand | Sales 2023 | Sales 2022 | % 23/22 |
| Volkswagen Group | 3,324,705 | 2,804,700 | 18.5 |
| Volkswagen | 1,357,139 | 1,209,665 | 12.2 |
| Audi | 733,176 | 614,900 | 19.2 |
| Skoda | 680,153 | 538,569 | 26.3 |
| Seat | 247,144 | 204,334 | 21.0 |
| Cupra | 199,274 | 141,430 | 40.9 |
| Porsche | 99,046 | 87,387 | 13.3 |
| Others2 | 8,772 | 8,415 | 4.2 |
| Stellantis | 2,128,625 | 2,052,722 | 3.7 |
| Peugeot | 639,848 | 619,517 | 3.3 |
| Opel/Vauxhall | 458,992 | 428,540 | 7.1 |
| Fiat3 | 381,026 | 394,507 | -3.4 |
| Citroen | 369,750 | 375,519 | -1.5 |
| Jeep | 126,655 | 103,281 | 22.6 |
| Alfa Romeo | 50,088 | 32,928 | 52.1 |
| DS | 48,444 | 49,997 | -3.1 |
| Lancia/Chrysler | 44,815 | 41,104 | 9.0 |
| Others4 | 9,007 | 7,329 | 22.9 |
| Renault Group | 1,242,293 | 1,062,259 | 16.9 |
| Renault | 681,023 | 583,227 | 16.8 |
| Dacia | 557,253 | 475,748 | 17.1 |
| Alpine | 4,017 | 3,284 | 22.3 |
| Hyundai Group | 1,106,467 | 1,060,955 | 4.3 |
| Kia | 572,297 | 542,852 | 5.4 |
| Hyundai | 534,170 | 518,103 | 3.1 |
| BMW Group | 913,955 | 819,044 | 11.6 |
| BMW | 728,991 | 647,464 | 12.6 |
| Mini | 184,964 | 171,580 | 7.8 |
| Toyota Group | 888,770 | 806,327 | 10.2 |
| Toyota | 828,484 | 767,068 | 8.0 |
| Lexus | 60,286 | 39,259 | 53.6 |
| Mercedes-Benz | 710,433 | 656,118 | 8.3 |
| Mercedes | 682,498 | 634,763 | 7.5 |
| Smart | 27,935 | 21,355 | 30.8 |
| Ford | 518,371 | 516,509 | 0.4 |
| Tesla | 366,326 | 233,403 | 56.9 |
| Nissan | 293,476 | 238,335 | 23.1 |
| Volvo Cars | 287,150 | 247,306 | 16.1 |
| Suzuki | 187,344 | 132,311 | 41.6 |
| Mazda | 182,532 | 140,225 | 30.2 |
| Jaguar Land Rover Group | 145,490 | 119,892 | 21.4 |
| Land Rover | 120,588 | 94,893 | 27.1 |
| Jaguar | 24,902 | 24,999 | -4.0 |
| Honda | 60,606 | 67,188 | -9.8 |
| Mitsubishi | 42,823 | 57,146 | -25.1 |
Notes: 1. ACEA statistics do not include all brands, but estimates of totals include such brands as well. Including: 2. Bentley, Bugatti, and Lamborghini, 3. Abarth, 5. Dodge, Maserati, and RAM.
Largest Carmakers in Europe in 2023 (Full Year)
Volkswagen easily remained the largest carmaker in Europe in 2023 with the group increasing sales just faster than the overall market to increase market share to 26%. Cupra improved most but even Seat gained market share. VW brand slightly underperformed.
Stellantis was the worst-performing large carmaker in Europe in 2023. The group’s larger brands all seriously underperformed with Fiat and Citroen even selling lower volumes. Sales of Jeep and Alfa Romeo were sharply up.
The brands of the Renault Group all increased sales near the market average and gained market share especially in France at the expense of Peugeot and Citroen. The Renault Clio and Dacia Sandero were the top-selling models in some months of 2023.
Hyundai and Kia increased sales only moderately. The BMW, Toyota, and Mercedes-Benz groups increased sales but also well below average.
Ford had another weak sales year in Europe. Most of the gains in 2023 were by smaller brands including Tesla (+57%) and Suzuki (+43%).
Top-Ten Best-Selling Car Brands in Europe in 2023
The ten largest car brands in Europe in 2023 according to the ACEA were:
| Brand | Sales 2023 | Sales 2022 | % 23/22 | |
| 1 | Volkswagen | 1,357,139 | 1,209,665 | 12.2 |
| 2 | Toyota | 828,484 | 767,068 | 8.0 |
| 3 | Audi | 733,176 | 614,900 | 19.2 |
| 4 | BMW | 728,991 | 647,464 | 12.6 |
| 5 | Mercedes | 682,498 | 634,763 | 7.5 |
| 6 | Renault | 681,023 | 583,227 | 16.8 |
| 7 | Skoda | 680,153 | 538,569 | 26.3 |
| 8 | Peugeot | 639,848 | 619,517 | 3.3 |
| 9 | Kia | 572,297 | 542,852 | 5.4 |
| 10 | Dacia | 557,253 | 475,748 | 17.1 |
Top-Selling Car Brands in Europe in 2023
Vokswagen and Toyota were the only top-ten best-selling car brands in Europe in the same rank position in 2023 as in 2022. Both brands underperformed. VW remained Europe’s largest car brand with a market share of 10.6%.
Audi increased sales in Europe in 2023 by nearly a fifth to improve from 6th to third. BMW and Mercedes each slipped down one rank position.
Renault gained one position while Skoda improved from ninth. Skoda sales were up by over a quarter as the most-improved top-ten brand.
Peugeot slipped from 5th to 8th and Kia was one position weaker. Dacia entered the top ten at the expense of Hyundai.
Europe Car Sales Statistics
→ Latest European Car Sales Statistics
- Full-Year 2023: Car Sales by Country, Brands, Top 50 Models, Top 20 Electric Car Models
- Car Sales and Market Analysis 2023: January, February, Q1, April, May, June HY, July, August, September, October.
- 2023 (Q3): Car Sales by Country, Brands
- Half-Year 2023: Car Sales by Country, Brands, Models
- Full-Year 2022: Car Sales by Country, Brands, Models, Electric
