Best-Selling Cars

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2013 (Full Year) Europe: Best-Selling Car Manufacturers, Brands and Models

by Henk Bekker

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In 2013, Volkswagen was the largest car manufacturer and best-selling car brand in Europe. PSA was the second strongest carmaker and Ford the second brand.

VW Golf VII rear view
The VW Golf was Europe’s favorite car in 2013 © Volkswagen Media Service

In 2013, the Volkswagen Group maintained its position as leading car manufacture in the European Union and EFTA countries. Despite strongly underperforming the broader market, the PSA Group remained the second strongest carmaker in Europe followed by a resurging Renault. Volkswagen brand underperformed the market but easily remained the best-selling car marque in Europe in 2013. VW was followed by Ford and Opel / Vauxhall. Mercedes was the only top-10 brand to grow in Europe in 2013. The Volkswagen Golf was again the best-selling single car model in Europe in 2013.

Full year 2013 saw new passenger vehicle registrations in Europe down by 1.8% to 12,308,215 cars.

Best-Selling Car Manufacturers in Europe in 2013

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The top-selling car manufacturers and brands in Europe during the full year 2013 according to the ACEA were:

% Share 2013

% Share 2012

Sales 2013

Sales 2012

% Change

ALL BRANDS

12’308’215

12’528’093

-1.8

VW Group

25.1

24.8

3’085’368

3’110’056

-0.8

VOLKSWAGEN

12.6

12.8

1’547’970

1’607’498

-3.7

AUDI

5.6

5.6

693’070

704’068

-1.6

SEAT

2.3

2.1

288’620

260’000

+11.0

SKODA

4.1

3.9

508’732

490’356

+3.7

Others (1)

0.4

0.4

46’976

48’134

-2.4

PSA Group

10.9

11.7

1’342’061

1’465’996

-8.5

PEUGEOT

6.0

6.3

740’411

793’558

-6.7

CITROEN

4.9

5.4

601’650

672’438

-10.5

RENAULT Group

8.9

8.4

1’096’027

1’053’510

+4.0

RENAULT

6.5

6.5

801’605

813’772

-1.5

DACIA

2.4

1.9

294’422

239’738

+22.8

GM Group

7.9

8.1

968’781

1’011’719

-4.2

OPEL/VAUXHALL

6.7

6.7

825’030

837’411

-1.5

CHEVROLET

1.2

1.4

143’307

173’803

-17.5

GM (US)

0.0

0.0

444

505

-12.1

FORD

7.3

7.5

902’883

936’916

-3.6

BMW Group

6.5

6.4

794’497

799’460

-0.6

BMW

5.2

5.1

640’463

641’174

-0.1

MINI

1.3

1.3

154’034

158’286

-2.7

FIAT Group

6.0

6.4

740’641

798’924

-7.3

FIAT

4.7

4.6

572’739

582’248

-1.6

LANCIA/CHRYSLER

0.6

0.7

74’818

93’639

-20.1

ALFA ROMEO

0.5

0.7

64’415

89’976

-28.4

JEEP

0.2

0.2

24’306

28’278

-14.0

Others (2)

0.0

0.0

4’363

4’783

-8.8

DAIMLER

5.5

5.2

682’651

656’557

+4.0

MERCEDES

5.0

4.7

617’244

586’631

+5.2

SMART

0.5

0.6

65’407

69’926

-6.5

TOYOTA Group

4.4

4.3

542’054

543’195

-0.2

TOYOTA

4.2

4.1

518’546

516’572

+0.4

LEXUS

0.2

0.2

23’508

26’623

-11.7

HYUNDAI

3.4

3.5

422’930

434’669

-2.7

NISSAN

3.4

3.5

422’213

432’846

-2.5

KIA

2.7

2.7

337’972

337’527

+0.1

VOLVO CAR CORP.

1.9

1.8

230’337

231’197

-0.4

SUZUKI

1.2

1.2

152’345

154’950

-1.7

MAZDA

1.2

1.0

147’307

124’989

+17.9

HONDA

1.1

1.1

139’712

141’236

-1.1

JAGUAR LAND ROVER Group

1.1

1.0

136’159

124’383

+9.5

LAND ROVER

0.9

0.8

108’765

100’698

+8.0

JAGUAR

0.2

0.2

27’394

23’685

+15.7

MITSUBISHI

0.7

0.6

81’258

77’477

+4.9

OTHER

0.7

0.7

83’019

92’486

-10.2

Top Car Manufacturing Groups in Europe in 2013 (Full Year)

The Volkswagen Group maintained its dominant position on the European car market during 2013 with a market share of 25%. Volkswagen brand underperformed the market but Seat and Skoda both had positive growth.

The PSA Group maintained its second place in Europe but continued to weaken while fellow French manufacturer Renault saw some growth mainly through its budget Dacia brand.

The GM Group continued to weaken with Chevrolet – which will withdraw from the European market in 2014 – performing particularly bad. Ford also underperformed.

The BMW Group stayed ahead of the FIAT Group, which saw very weak sales for its smaller brands. The Daimler Group had a positive year despite Smart sales slipping ahead of a model replacement in 2014.

Sales for Toyota and Kia were flat while Hyundai and Nissan both underperformed the European market in 2013. Strong sales growth allowed Mazda to move ahead of Honda, which narrowly outsold Jaguar Land Rover.

Best-Selling Car Brands in Europe in 2013 (Full Year)

The top-selling car marques in Europe during the full year 2013 according to new passenger vehicle registration data released by the ACEA were:

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% Share 2013

% Share 2012

Sales 2013

Sales 2012

% Change

ALL BRANDS**

12’308’215

12’528’093

-1.8

1

VOLKSWAGEN

12.6

12.8

1’547’970

1’607’498

-3.7

2

FORD

7.3

7.5

902’883

936’916

-3.6

3

OPEL/VAUXHALL

6.7

6.7

825’030

837’411

-1.5

4

RENAULT

6.5

6.5

801’605

813’772

-1.5

5

PEUGEOT

6.0

6.3

740’411

793’558

-6.7

6

AUDI

5.6

5.6

693’070

704’068

-1.6

7

BMW

5.2

5.1

640’463

641’174

-0.1

8

MERCEDES

5.0

4.7

617’244

586’631

+5.2

9

CITROEN

4.9

5.4

601’650

672’438

-10.5

10

FIAT

4.7

4.6

572’739

582’248

-1.6

11

TOYOTA

4.2

4.1

518’546

516’572

+0.4

12

SKODA

4.1

3.9

508’732

490’356

+3.7

13

HYUNDAI

3.4

3.5

422’930

434’669

-2.7

14

NISSAN

3.4

3.5

422’213

432’846

-2.5

15

KIA

2.7

2.7

337’972

337’527

+0.1

16

DACIA

2.4

1.9

294’422

239’738

+22.8

17

SEAT

2.3

2.1

288’620

260’000

+11.0

18

VOLVO CAR CORP.

1.9

1.8

230’337

231’197

-0.4

19

MINI

1.3

1.3

154’034

158’286

-2.7

20

SUZUKI

1.2

1.2

152’345

154’950

-1.7

Top-Selling Car Brands in Europe in 2013 (Full Year)

There were very few changes in the top-ten best-selling car marques in Europe during 2013 compared to a year ago. Volkswagen and Ford both underperformed the broader market but maintained their positions as first and second best-selling car bands in Europe in 2013.

In contrast to recent form, Opel / Vauxhall and Renault both narrowly outperformed the broader market to maintain their third and fourth places from a year ago.

In 2013, Peugeot sales slipped further but leaving the French carmaker safely in fifth place. Even weaker sales by Citroen saw it slipped two places from seventh last year to ninth this year.

The so-called premium German luxury car brands did markedly better. Audi maintained its sixth place from last year despite weak sales while flat sales allowed BMW to move up one place from last year. Mercedes Benz was the only top-10 brand to have registered growth in Europe in 2013 and moved up one position. All three German brands (as well as Porsche and Volkswagen) had a record 2013 worldwide and in China.

Fiat maintained its tenth place by narrowly selling better than the market average in 2013. The Fiat Group’s smaller brands – Alfa Romeo and Lancia – were the worst performers in Europe in 2013.

The strongest growth in 2013 was by Dacia (Renault’s budget brand), Mazda, Jaguar, and VW-owned Seat.

Top-Ten Best-Selling Car Models in Europe in 2013 (Full Year)

The ten most popular cars in Europe in 2013 according to JATO were:

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Rank

Make & Model

 Cars Sold in 2013

 Cars Sold 2012

% Change

1

Volkswagen Golf

 470’229

 431’754

8.9

2

Ford Fiesta

 293’663

 306’308

-4.1

3

Renault Clio

 287’111

 244’076

17.6

4

Volkswagen Polo

 266’994

 287’639

-7.2

5

Opel / Vauxhall Corsa

 239’814

 265’070

-9.5

6

Peugeot 208

 239’102

 160’150

49.3

7

Ford Focus

 224’232

 241’728

-7.2

8

Nissan Qashqai

 202’593

 208’049

-2.6

9

BMW 3 Series

 201’224

 175’299

14.8

10

Opel / Vauxhall Astra

 194’683

 230’237

-15.4

The Volkswagen Golf was Europe’s favorite car for the fifth consecutive year in 2013. The new VW Golf VII was launched in most of Europe at the beginning of 2013 and managed to widen the gap to the second placed Ford Fiesta by another 50,000 cars.

The Ford Fiesta was again the second most popular car in Europe in 2013 – it took second place from the VW Polo in 2012. The Renault Clio was one of the most improved top models and moved up from fifth last year with an increase in sales of 17.6%.

The VW Polo slipped from third to fourth in 2013. The Polo is due a minor facelift in 2014. The Opel / Vauxhall Corsa slipped another place with weaker sales but a new model will be launched in 2014.

In its first full year on the market, the Peugeot 208 entered the top ten list at sixth place – the 50% increase over 2012 more reflecting the late introduction of the 208 in 2012 than a true reflection of the sudden popularity of the French car.

The Ford Focus slipped again back to 7th place – a position it held in 2011 – from 6th last year. The Nissan Qashqai maintained its 8 th place and with a new model being launched early in 2014 should expect to sell well again in 2014.

The new BMW 3 Series is the second new model on the top-ten list confirming that so-called premium does not equals exclusivity.

The Opel / Vauxhall Astra slipped from 7th place a year ago to 10th. In 2011, Opel / Vauxhall sold 100,000 more Astras than in 2013.

The Renault Megane – new model launched in 2013 – and the Volkswagen Passat – new model due in 2014 – were the two cars to have dropped out of the top ten in 2014.

2013 Car Sales per European Country

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