2025 (Half Year) Europe: Best-Selling Car Brands

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2025 (Half Year): Volkswagen was by far the largest carmaker and car brand in Europe while Stellantis and Toyota had weaker sales.

2025 (Half Year): Volkswagen was by far the largest carmaker and car brand in Europe while Stellantis and Toyota had weaker sales.
© Volkswagen AG

During the first six months of 2025, Volkswagen Group remained the largest car manufacturer in Europe, followed by a weakened Stellantis. Volkswagen was also the leading car brand, followed by Toyota. Skoda moved ahead of BMW. The European new car market contracted by 1% during the first semester of 2025.

Latest European Car Market Statistics: 2025: January, February, March, (Q1), April, May, June (HY); 2024 (Full Year): Market, By Country, Electric, Brands, Top 50 Models, Top 20 Electric Models; 2025-2007.

Best-Selling Car Manufacturers and Brands in Europe in 2025 (Half Year)

The largest car manufacturing groups and marques in Europe during the first six months of 2025, according to ACEA, were:

Carmaker2025 (HY)2024 (HY)%
Volkswagen Group1,810,6581,769,7892.3
– Volkswagen747,922716,3824.4
– Skoda412,339381,3908.1
– Audi328,761345,093-4.7
– Cupra152,974112,90935.5
– Seat113,715150,918-24.7
– Porsche49,93658,413-14.5
– Others25,0104,6847.0
Stellantis1,040,9021,145,419-9.1
– Peugeot363,635345,6945.2
– Opel/Vauxhall205,054233,620-12.2
– Citroen190,280223,526-14.9
– Fiat3150,412197,231-23.7
– Jeep72,25570,8422.0
– Alfa Romeo33,11624,84433.3
– DS17,10921,447-20.2
– Lancia/Chrysler6,50024,841-73.8
– Others42,5413,374-24.7
Renault Group708,106671,8905.4
– Renault394,278363,6378.4
– Dacia308,957305,6871.1
– Alpine4,8712,56689.8
Hyundai Group539,212564,228-4.4
– Kia271,864282,344-3.7
– Hyundai267,348281,884-5.2
BMW Group485,887467,5653.9
– BMW406,126398,4401.9
– Mini79,76169,12515.4
Toyota Group480,466519,134-7.4
– Toyota440,070482,867-8.9
– Lexus40,39636,26711.4
Mercedes-Benz341,209350,191-2.6
– Mercedes335,418334,3410.3
– Smart5,79115,850-63.5
Ford224,484226,477-0.9
Volvo Cars170,110194,959-12.7
Nissan167,301176,401-5.2
SAIC Motor153,154129,12218.6
Tesla109,879164,569-33.2
Suzuki93,668115,649-19.0
Mazda81,91693,369-12.3
Jaguar Land Rover Group72,50483,551-13.2
– Land Rover69,69169,2020.7
– Jaguar2,81314,349-80.4
Honda37,29041,309-9.7
Mitsubishi27,89437,667-25.9

Top-Selling Carmakers and Brands in Europe in 2025 (Half Year)

The Volkswagen Group increased its lead as Europe’s largest car manufacturing conglomerate with market share climbing one percentage point to 27% of the European new car market. Both large brands — VW and Skoda — increased sales while Audi sales were lower to slip below Mercedes-Benz. Cupra and Seat basically swapped numbers, with Cupra assumed to earned higher profits. Porsche sales were sharply down.

Stellantis sales were down 9% to lose 2% market share. Peugeot sales were up 5% but all the other larger brands in the group had sales sharply down. Fiat sales were down by a quarter. Alfa Romeo improved by a third but numbers are low.

The Renault Group gained market share with the Dacia Sandero and Renault Clio the two most popular car models in Europe during the first half of 2025.

Hyundai and Kia sales were lower. BMW sales slipped below Skoda while Mini made strong gains.

Toyota sales were sharply down but Toyota remained the second largest car brand in Europe thus far in 2025.

Mercedes sales were flat but Smart sales were down by another 64%. Smart sales were lower than a thousand cars per month.

Europe Car Sales Statistics

→  Latest European Car Sales Statistics

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.