In 2020, Audi of America car and SUV sales in the USA were 17% lower with the Q5 and Q7 the top-selling models. Sales of the Q3 and e-tron increased.
In full-year 2020, Audi of America sales in the USA contracted by 17% to 186,620 vehicles. Traditional passenger car sales were sharply down while SUV sales held up better. Sales of the Audi Q3 small SUV nearly doubled.
Audi of America USA Sales by Model in 2020
Audi of America USA sales by car and SUV model were as follows in 2020:
|MODEL LINE||2020||2019||% CHANGE|
|TOTAL AUDI SALES||186,620||224,111||-17%|
Audi USA Highlights in 2020
The best-performing Audi model in the USA in 2020 was the Q3 that nearly doubled sales. It was the second most-popular Audi model in the US behind the larger Q5. Audi also increased sales of the electric SUV e-tron.
In 2020, SUVs had a 66% share of all new Audis sold in the USA. During the fourth quarter of 2020, the SUV share of all new Audis was at a record 74%.
Sales of traditional passenger cars continue to decline in the USA for all carmakers. Although sales of the the Audi A3 were down by only 5%, sales of the larger, and higher earning, A6 and A7 were down by more than 40%.
Car Sales by Brand in the USA in 2020 (Full Year)
- FCA (Jeep, Ram, Chrysler, Dodge, Fiat, Alfa Romeo)
- General Motors (GM, Buick, Cadillac, Chevrolet, GMC)
About Audi of America
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.845 million vehicles globally in 2019. In the U.S., Audi of America sold just over 224,000 vehicles in 2019 and launched the brand’s first fully electric vehicle, the Audi e-tron – one of four fully electric models coming to the U.S. market in the next two years. Globally, the brand aims to be CO2 neutral by 2050.