2020 (Full Year) USA: Ford and Lincoln Sales by Model

In 2020, despite weaker sales, Ford remained the best-selling brand in the USA and the F-Series the top model. Lincoln gained market share.

Mustang Mach-E GT Performance Edition © Ford Mo Co

In full-year 2020, Ford Motor Company sales in the USA were down by 15.6% to just over two million vehicles. Lincoln performed better than Ford brand with sales down only 6%. The Ford F-Series was the best-selling pickup and vehicle in the USA in 2020.

Ford Motor Company Sales in the USA by Brand and Type in 2020

Ford Motor Company sales by brand and type were as follows in 2020:

SALES BY BRAND	Sales 2020	Sales 2019	% Change
Ford	1,939,334	2,310,494	-16.1
Lincoln	105,410	112,204	-6.1
Total vehicles	2,044,744	2,422,698	-15.6

SALES BY TYPE
Cars	193,064	349,091	-44.7
SUVs	749,583	830,471	-9.7
Trucks	1,102,097	1,243,136	-11.3
Total vehicles	2,044,744	2,422,698	-15.6

As with other carmakers in the USA in 2020, there was a clear move away from traditional passenger cars by American car buyers. The Fusion was the only volume traditional saloon passenger car offered for sale in the US in 2020. While Ford car sales were nearly halved in 2020, SUV and truck sales were down by a more moderate 12%.

Ford Brand Sales in the USA by Model in 2020

Ford brand sales by model in the US were as follows in 2020:

FORD BRAND	Sales 2020	Sales 2019	% Change
Fiesta	3,354	60,148	-94.4
Focus	0	12,480	-100.0
C-MAX	0	38	-100.0
Fusion	110,665	166,045	-33.4
Taurus	0	13,351	-100.0
GT	175	229	-23.6
Mustang	61,090	72,489	-15.7
Ford Cars	175,284	324,780	-46.0

EcoSport	60,545	64,708	-6.4
Bronco Sport	5,120	0	N/A
Escape	178,496	241,388	-26.1
Mustang Mach E	3	0	N/A
Edge	108,886	138,515	-21.4
Flex	4,848	24,484	-80.2
Explorer	226,217	187,061	20.9
Expedition	77,838	86,422	-9.9
Ford SUVs	661,953	742,578	-10.9

F-Series	787,422	896,526	-12.2
Ranger	101,486	89,571	13.3
E-Series	37,001	45,063	-17.9
Transit	131,556	153,868	-14.5
Transit Connect	34,596	41,598	-16.8
Heavy trucks	10,036	16,510	-39.2
Ford Trucks	1,102,097	1,243,136	-11.3

Ford Brand	1,939,334	2,310,494	-16.1

Ford Sales Highlights in the US in 2020

The Ford Transit has been America’s best-selling commercial van since its first full year of sales in 2015. In 2020, Transit outsold its second-place competitor by 139 percent with a 38 percent share of the full-size van segment.

Ford F-Series sales totaled 787,422 in 2020, making it America’s best-selling pickup for the 44th straight year.

The Ford Explorer was the best-selling mid-size SUV in the US in 2020.

Mustang sales totaled 61,090 for the year, marking its sixth straight year as America’s best-selling sports car.

Lincoln Brand Sales in the USA by Model in 2020

Lincoln brand sales by model in the US were as follows in 2020:

LINCOLN BRAND	Sales 2020	Sales 2019	% Change
MKZ	12,518	17,725	-29.4
Continental	5,262	6,586	-20.1
Lincoln Cars	17,780	24,311	-26.9
Corsair/MKC	26,227	25,815	1.6
Nautilus/MKX	22,742	31,711	-28.3
MKT	329	3,388	-90.3
Aviator	23,080	8,323	177.3
Navigator	15,252	18,656	-18.2
Lincoln SUVs	87,630	87,893	-0.3
Lincoln Brand	105,410	112,204	-6.1

Car Sales by Brand in the USA in 2020 (Full Year)

Car Sales by Brand in the USA in 2020 (Full Year):

Acura
Audi
BMW
Chrysler
Dodge
FCA (Jeep, Ram, Chrysler, Dodge, Fiat, Alfa Romeo)
Ford
General Motors (GM, Buick, Cadillac, Chevrolet, GMC)
Honda
Hyundai
Infiniti
Jeep
Kia
Mazda
Mercedes-Benz
Mitsubishi
Nissan
Porsche
Ram
Subaru
Toyota
Volkswagen

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets, and services a full line of Ford cars, trucks, SUVs, electrified vehicles, and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For