In full-year 2020, Subaru of America car sales were down 12.6%. The top-selling models in the USA were the Forester and Outback.
For the full calendar year 2020, Subaru of America, Inc. reported 611,942 vehicle sales in the USA, a 12.6 percent decrease compared with calendar year 2019. All models had lower sales in 2020 but the top-selling Forester had sales only 1.8% weaker. As with most other US carmakers, sales were noticeably stronger towards the end of 2020.
Subaru of America USA Sales by Model in 2020
Subaru of America USA sales by model in full calendar year 2020 were as follows:
| Carline | 2020 | 2019 | % Chg |
| Forester | 176,996 | 180,179 | -1.80% |
| Impreza | 43,628 | 66,415 | -34.30% |
| WRX/STI | 21,178 | 21,838 | -3.00% |
| Ascent | 67,623 | 81,958 | -17.50% |
| Legacy | 27,240 | 35,063 | -22.30% |
| Outback | 153,294 | 181,178 | -15.40% |
| BRZ | 2,267 | 2,334 | -2.90% |
| Crosstrek | 119,716 | 131,152 | -8.70% |
| TOTAL | 611,942 | 700,117 | -12.60% |
Subaru Sales Highlights in 2020
The Subaru 2020 sales results are reflective of the impact coronavirus has had on the automobile industry. December 2020 marked the eighth consecutive month of 50,000+ vehicle sales for the automaker in 2020.
“In a year that included the coronavirus and a global economic crisis, we are proud of our CY 2020 retail sales results of 611,942 vehicles,” said Thomas J. Doll, President and CEO, Subaru of America, Inc.
“The Subaru franchise closed out December and the 2020 sales year ahead of target, and we anticipate achieving our ninth consecutive year of total share growth,” said Jeff Walters, Senior Vice President of Sales. “With 100% of our retailers operational, despite some pandemic-related restrictions, and new products on the horizon, we are optimistic about 2021.”
Car Sales by Brand in the USA in 2020 (Full Year)
- Acura
- Audi
- BMW
- Chrysler
- Dodge
- FCA (Jeep, Ram, Chrysler, Dodge, Fiat, Alfa Romeo)
- Ford
- General Motors (GM, Buick, Cadillac, Chevrolet, GMC)
- Honda
- Hyundai
- Infiniti
- Jeep
- Kia
- Mazda
- Mercedes-Benz
- Mitsubishi
- Nissan
- Porsche
- Ram
- Subaru
- Toyota
- Volkswagen
About Subaru of America
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.