2019 (Full Year) USA: Subaru Car Sales

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In 2019, Subaru sales in the USA increased by 3% to a record 700,117 – the 12th consecutive year of higher Subaru sales in the US.

Subaru America 2019 sales increased to new records

In 2019, Subaru of America established a new all-time U.S. sales record of 700,117 – an increase of 3 percent compared to the previous annual record of 680,135 vehicles set in 2018. Decreased inventory caused by Typhoon Hagibis in Japan prevented an even stronger result. The Outback and Forester were the most-popular Subaru models in the US in 2019.

Subaru Sales by Model in the USA in 2019 (Full Year)

Subaru car and SUV sales in the USA by model or nameplate in 2019 were as follows:

Car line20192018% Chg
Forester180,179171,6135.0%
Impreza66,41576,400-13.1%
WRX/STI21,83828,730-24.0%
Ascent81,95836,211126.3%
Legacy35,06340,109-12.6%
Outback181,178178,8541.3%
BRZ2,3343,834-39.1%
Crosstrek131,152144,384-9.2%
TOTAL700,117680,1352.9%

Subaru Sales Highlights in the US in 2019

In 2019, the 3-row Ascent SUV achieved a new annual sales record, adding 81,958 sales to the year-end total, while Forester achieved 180,179 annual sales. Outback and Legacy finished the year with sales of 181,178 and 35,063, up 1 percent and down 13 percent, respectively. Impreza added 66,415 annual sales.

On the performance side, the automaker’s WRX and STI models achieved annual sales of 21,838, while BRZ added 2,334 sales.

With four completely new or refreshed models launched in 2019, including the all-new Outback and Legacy, the Subaru brand continued to leverage its U.S. production operations in Indiana to attract a record number of customers for the 12th consecutive year.

Milestones achieved in 2019 include the sale of the 2-millionth Forester, as well as the 10-millionth Subaru sold in the U.S.

Car Sales by Brand in the USA in 2020 (Full Year)

Car Sales by Brand in the USA in 2020 (Full Year):

Car Sales by Brand in the USA in 2019 (Full Year)

About Subaru of America

Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.