In 2019, Subaru sales in the USA increased by 3% to a record 700,117 – the 12th consecutive year of higher Subaru sales in the US.
In 2019, Subaru of America established a new all-time U.S. sales record of 700,117 – an increase of 3 percent compared to the previous annual record of 680,135 vehicles set in 2018. Decreased inventory caused by Typhoon Hagibis in Japan prevented an even stronger result. The Outback and Forester were the most-popular Subaru models in the US in 2019.
Subaru Sales by Model in the USA in 2019 (Full Year)
Subaru car and SUV sales in the USA by model or nameplate in 2019 were as follows:
| Car line | 2019 | 2018 | % Chg |
| Forester | 180,179 | 171,613 | 5.0% |
| Impreza | 66,415 | 76,400 | -13.1% |
| WRX/STI | 21,838 | 28,730 | -24.0% |
| Ascent | 81,958 | 36,211 | 126.3% |
| Legacy | 35,063 | 40,109 | -12.6% |
| Outback | 181,178 | 178,854 | 1.3% |
| BRZ | 2,334 | 3,834 | -39.1% |
| Crosstrek | 131,152 | 144,384 | -9.2% |
| TOTAL | 700,117 | 680,135 | 2.9% |
Subaru Sales Highlights in the US in 2019
In 2019, the 3-row Ascent SUV achieved a new annual sales record, adding 81,958 sales to the year-end total, while Forester achieved 180,179 annual sales. Outback and Legacy finished the year with sales of 181,178 and 35,063, up 1 percent and down 13 percent, respectively. Impreza added 66,415 annual sales.
On the performance side, the automaker’s WRX and STI models achieved annual sales of 21,838, while BRZ added 2,334 sales.
With four completely new or refreshed models launched in 2019, including the all-new Outback and Legacy, the Subaru brand continued to leverage its U.S. production operations in Indiana to attract a record number of customers for the 12th consecutive year.
Milestones achieved in 2019 include the sale of the 2-millionth Forester, as well as the 10-millionth Subaru sold in the U.S.
Car Sales by Brand in the USA in 2020 (Full Year)
- Acura
- Audi
- BMW
- Chrysler
- Dodge
- FCA (Jeep, Ram, Chrysler, Dodge, Fiat, Alfa Romeo)
- Ford
- General Motors (GM, Buick, Cadillac, Chevrolet, GMC)
- Honda
- Hyundai
- Infiniti
- Jeep
- Kia
- Mazda
- Mercedes-Benz
- Mitsubishi
- Nissan
- Porsche
- Ram
- Subaru
- Toyota
- Volkswagen
Car Sales by Brand in the USA in 2019 (Full Year)
- BMW
- FCA Group (Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo)
- Ford
- General Motors (GM, Buick, Cadillac, GMC, Chevrolet)
- Genesis
- Honda
- Hyundai
- Infiniti
- Jaguar Land Rover
- Kia
- Lincoln
- Mazda
- Mini
- Mitsubishi
- Nissan
- Porsche
- Subaru
- Toyota
About Subaru of America
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants.