2019 (Full Year) USA: Genesis Brand Sales

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Genesis reported a record 21,233 retail sales for its cars in the USA in full calendar year 2019.

Genesis GV70 is due to launch in 2020 to improve brand sales in the USA
Genesis GV90 © Genesis

Genesis Motors America reported doubling sales to 21,233 cars in the USA for the full year 2019. The top-selling model was the G70 that represented nearly 60% of all Genesis sales in the USA in 2019. Genesis intends launching its first SUV, the GV90, in the US during 2020.

Genesis Car Sales in the USA in 2019

Genesis reported the following car sales in the USA for December 2019 and the full calendar year 2019:

Dec-19         Dec-182019 YTD2018 YTD
Brand    
Genesis2,22561421,23310,311
Dec-19         Dec-182019 YTD2018 YTD
Model    
G701,22222911,901409
G807873057,0947,662
G90216802,2382,240

The prior year was formative for the Genesis brand in the United States. In 2019, Genesis made great progress rebuilding its retail network, with approximately 350 retailers currently signed-on to new Genesis Sales & Service Agreements in place of the previous dealer network over double that size.

Cumulative Genesis brand sales are up 106 percent in 2019 compared to 2018. G70, the newest sedan in the Genesis portfolio and recipient of an unprecedented 18 significant third-party industry awards for excellence since late 2018, was responsible for 11,901 sales, representing 56 percent overall. Bucking the downward sales trend in their respective segments, the G80 executive luxury sedan and G90 premium large luxury sedan continued to achieve strong sales for the brand.

Further, the youngest luxury brand in the automotive industry is on track for continued growth in 2020. By the end of 2021, the current portfolio of three sedans will grow to six vehicles, with the addition of an electric vehicle and two SUVs.

“Thanks to a concerted effort to build brand awareness and a strong product push, Genesis achieved its best sales year since inception,” said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. “We’re very excited for the coming years ahead of us as we’ll elevate our position through introducing new products into new segments for our customers and strengthen the core values of the Genesis brand.”

Car Sales by Brand in the USA in 2020 (Full Year)

Car Sales by Brand in the USA in 2020 (Full Year):

Car Sales by Brand in the USA in 2019 (Full Year)

Genesis Motor America

Genesis Motor America, LLC is headquartered in Fountain Valley, Calif. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, and innovation. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services. Within the past year, Genesis has won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from industry experts such as J.D. Power, AutoPacific, and Strategic Vision. The newest Genesis product, the G70 luxury sport sedan, has garnered broad acclaim being named the 2019 North American Car of the Year, the MotorTrend 2019 Car of the Year, as well as a category winner in the Car and Driver 2019 10Best awards, among more than a dozen others.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.