In 2019, Audi sales worldwide increased by 1.8% to 1,845,550 cars. Audi had record sales in China.
Despite challenging conditions, Audi delivered 1,845,550 cars worldwide in 2019, an increase of 1.8 percent. In all three core markets, Audi sales increased in 2019. In China, Audi set a new record with a total of 690,083 vehicles delivered (+4.1%). In the United States, deliveries increased by 0.4 percent. In Germany, Audi sales increased by 4.3 percent.
Audi Sales Worldwide by Region / Market in 2019
Audi reported the following sales in 2019 for various major markets in the world:
|AUDI AG Deliveries||2019||2018||% Change|
|– United Kingdom||139,026||143,716||-3.3%|
|Chinese mainland + Hong Kong||690,083||663,049||+4.1%|
Audi – Record Sales in China in 2019
In China, Audi delivered more vehicles than ever before last year. 690,083 automobiles represent an increase of 4.1 percent. Audi achieved a new record of 71,487 cars in the month of December (+9.0%).
Audi achieved growth in full-year 2019 for the locally produced premium models A4 L (+3.0% to 168,189 units) and Q5 L (+17.0% to 139,297 units). Demand for the Audi A8 L flagship in the luxury class had a very positive effect with 12,451 units delivered (+21.6%).
The Audi Q2 L e-tron, the first locally produced electric car, also set an important milestone for the electrification of the Chinese model range in the final quarter of 2019. Local production of the Audi e-tron will start by the end of 2020.
Audi Sales in the USA in 2019
In the United States, Audi once again achieved a high volume of deliveries in 2019 and completed the year at the prior-year level with a total of 224,111 automobiles delivered (+0.4%).
Throughout the year, the key drivers were once again the new full-size models, with demand rising sharply for each of them (Audi A6 +68.6% to 17,807 cars, Audi A7 +28.6% to 4,955 cars, Audi A8 +85.3% to 2,963 cars).
In 2019, one in three Q8 models was delivered to a customer in the USA.
Despite strong December sales in the North America region (+12.3% to approximately 29,000 vehicles), deliveries for the full year were slightly down on 2018 (-1.8% to about 270,100 units).
Audi Sales in Europe in 2019
Numerous political and economic uncertainties, model changes and the aftereffects of WLTP conversion were key features of Audi’s business in Europe in 2019. Across all models, deliveries on the home continent rose by 3.5 percent to approximately 769,650 units in the full year. Audi achieved significant growth in the final quarter primarily due to prior-year effects.
The new Audi Q3 provided positive impetus, with sales rising by 55.5 percent to 93.900 units. With around 19,550 models delivered, the Audi e-tron was extremely well received by European customers, with more than a quarter of that number delivered in Norway. In Germany, the manufacturer completed the year with a 4.3 percent increase to 271,613 units.
In terms of the model range, Audi increased its deliveries in the C-SUV segment in 2019 by 46.2 percent compared with the previous year. This is primarily due to the positive performance of the Audi e-tron and Audi Q8, although the models have only recently become available in all core regions.
After years of producing endless electric show cars, the first all-electric large-scale production Audi model was launched in Europe in March, came to North America in early summer and has been available as an imported model in China since November. In a cross-segment electric-SUV comparison, the Audi e-tron claims to be the market leader in Germany, Norway, the Netherlands, Sweden, and Austria.